Core Insights - The recent "May Day" holiday saw a significant increase in domestic tourism in China, with 314 million trips taken, representing a 6.4% year-on-year growth, and total spending reaching 180.27 billion yuan, up 8% from the previous year [1] Group 1: AI Empowerment in Tourism - AI technology is reshaping the value system of tourism services, with a notable rise in the number of tourists using AI for itinerary planning during the "May Day" holiday [2] - An example includes a travel platform's AI assistant, which can generate detailed travel itineraries and hand-drawn maps within minutes, showcasing the capability of AI to enhance user experience [2] - Various regions, such as Suzhou and Huangshan, have implemented AI solutions to optimize tourist experiences, demonstrating the transformative impact of AI on the tourism industry [2] Group 2: Personalized Travel Experiences - The trend of "reverse tourism," where travelers avoid crowded hotspots in favor of lesser-known destinations, has gained popularity, driven by AI's ability to create personalized travel routes based on individual preferences [3] - Tourists are increasingly taking control of their travel plans, utilizing AI tools to design their own itineraries and even monetizing their custom travel planning applications [3] Group 3: Challenges and Areas for Improvement - Despite the advancements, there are still areas for improvement in AI-assisted travel, including privacy and ethical concerns related to data collection [4] - The need for continuous updates and iterations of AI travel assistants poses challenges for talent development in tourism education and training for industry professionals [4] - There is a distinction needed between basic and specialized AI travel services to cater to different market segments, including high-end and senior travelers [4] - The human element in tourism services, such as the traditional concierge service, remains irreplaceable by AI, highlighting the importance of integrating human expertise with AI capabilities [4]