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AI落地遇冷真相,根源在企业文化,不是技术不够强
Sou Hu Cai Jing· 2025-11-21 22:06
Core Insights - The article emphasizes that companies should not only focus on technology but also on corporate culture and talent as key factors for success in AI implementation [1][6][30] Technology vs. Culture - Many managers mistakenly believe that resolving technical issues like model selection and data governance will automatically unlock AI's value [3][7] - Companies that treat technology as a panacea often overlook the importance of culture, which can hinder the effective use of AI tools [6][12] - The disparity in AI tool usage among companies is largely attributed to corporate culture rather than the usability of the tools themselves [5][12] Organizational Capability and AI - The essence of AI implementation is the reconstruction of organizational capabilities rather than mere technological upgrades [11][30] - A culture that is not conducive to AI will lead employees to either avoid using the technology or use it mechanically without understanding its potential [11][30] Building an AI-Friendly Culture - To integrate AI effectively, companies must break down organizational inertia and establish a work culture that aligns with the AI era [15][30] - Key actions include reshaping perceptions of change and trial-and-error, internalizing continuous learning as an organizational habit, and creating a positive feedback loop through policies and leadership examples [17][21][23] Continuous Evolution of AI Culture - Establishing an AI culture is not a one-time effort; it requires ongoing adaptation as AI technology rapidly evolves [25][26] - The core of AI culture is not about fixed rules but about fostering an organization's ability to evolve and optimize human-machine collaboration [28][30] Dynamic Optimization - Some companies have recognized the importance of this dynamic approach by forming AI culture committees to regularly gather employee feedback and adjust cultural strategies in line with technological advancements [31]