Core Viewpoint - The Guangdong Provincial Market Supervision Administration is intensifying efforts to combat false advertising in private domain live streaming, particularly targeting sectors like pharmaceuticals and health products for the elderly, utilizing advanced technologies such as AI models for monitoring [1][2]. Group 1: Regulatory Actions - As of the end of September, the special rectification campaign has initiated 516 cases and concluded 344 cases related to false advertising in private domain live streaming [1]. - The administration has launched investigations into two private domain live streaming platforms and has verified 7,213 live streaming entities and 39,222 videos, resulting in 606 effective leads for further investigation [1]. - The regulatory body has implemented a strategy of "big cases leading small cases" and coordinated enforcement across provincial, municipal, and district levels to enhance evidence collection and joint case handling [2]. Group 2: Compliance and Monitoring - The Guangdong Provincial Market Supervision Administration has introduced a consumer complaint handling mechanism and a "pre-compensation" system to ensure consumer rights are protected [2]. - Since July, platforms have banned 5,904 videos for violations, handled 11,000 instances of illegal live streaming, and restricted live streaming functions for 1,877 non-compliant stores, placing 472 repeat offenders on a blacklist [3]. - The administration is actively collecting leads through a public reporting initiative and has received over 900 leads by the end of September [1].