" AI录音笔只是Plaud的开端，而非终点。 " 作者丨 吴优 编辑丨 刘伟 如果评选当下最成功的AI硬件公司，Plaud大概率会高票当选。 这家2021年底成立的公司，于2023年6月在Kickstarter上线了产品Plaud Note，首月众筹金额达110万 美金，一举打破了AI录音机类目的众筹纪录，从此一发不可收拾。 2024年登上亚马逊BS榜第一，年收入突破7亿人民币； 2025年7月，全球销量突破100万台…… 尽管如此，围绕Plaud的争议和讨论却从未停止：长期主义者认为Plaud的成功胜在巧劲和运气好，只能赚 到短期的钱，长远来看未必是一家有价值的公司。另一部分人试图成为第二个Plaud，却发现这件事并非 看起来那样容易。 据悉，这款产品推出时，Plaud内部信心十足。产品发布前夕，公司创始人许高在内部讲话中激情洋溢地 说道，"今天我们发布这个产品的这一刻，我们就是世界AI音频硬件领域的第一品牌。" 不过，当时资本市场并不看好Plaud。早期接触过Plaud的投资人宗维告诉雷峰网，Plaud可能是门赚钱的 生意，但上限明显。"一方面，从市场空间来看，Plaud仅适配苹果用户，在其他市场的增长 ...

从价格来看，三款产品定价均高于国内同类竞品。此前钉钉此前发布的DingTalk A1青春版定价499元、旗舰版定价799元，出门问问的TicNote电商平台售价 为999元。 Plaud这次发布会规模不大，没有太多讨论度，显得很低调，与其在海外的高举高打对比鲜明。 就在7月，官方数据显示，Plaud全球销量已突破百万台规模，它首创的AI录音产品在过去两年中每年均实现十倍级的增长，截至2024年11月年化收入达到1 亿美金。对此，硬氪曾做过相关报道。（详情见：不见投资人，年入1亿美金，一款AI录音机的10倍增长神话） Plaud之所以短期内迅速起量，源于其发现了一个不被重视的细分需求。在海外市场，一个典型的刚需场景是，苹果手机用户线上会议频繁，却缺乏与之匹 配的一体化录音转写方案。用户往往需要先用设备录音，再借助第三方软件转写和分析。Plaud所提供的"硬件+软件"服务可以有效填补上述市场空白。 作者｜黄楠 编辑｜袁斯来 曾经不在中国大陆地区销售的智能录音笔Plaud，最终还是回到内地。 9月22日，Plaud在新品发布会上正式宣布进入中国内地市场，其中，Plaud Note Pro新品售价为1299元；同期开 ...

Core Viewpoint - The article discusses the rapid growth and market potential of Plaud.AI, a company that has successfully developed an AI-powered smart voice recorder, Plaud Note, which addresses a significant demand in the overseas market for real-time voice-to-text transcription solutions [4][11][30]. Group 1: Company Overview - Plaud.AI was founded by entrepreneur Xu Gao, who identified a gap in the market for voice-to-text technology, particularly in hardware solutions, as existing products were outdated and lacked advanced features [5][6]. - The company launched its first product, a smart voice recorder with IoT capabilities, which achieved profitability within six months of its release [8][9]. - By June 2023, Plaud.AI's revenue and sales experienced explosive growth, with an annualized revenue of $100 million projected by November 2024, marking a tenfold increase over two years [11][13]. Group 2: Product Features and Market Position - Plaud Note is designed to be user-friendly, featuring wireless control, high-sensitivity microphones, and AI noise reduction, with a recording capacity of up to 30 hours and the ability to store approximately 480 hours of audio [22][24]. - The product integrates AI capabilities, including support for nearly 60 languages and the ability to convert recordings into various formats, enhancing user experience and efficiency [25][27]. - The pricing strategy positions Plaud Note at three times the industry average, yet it has become the top-selling product in its category [13][14]. Group 3: Investment Landscape - Despite the company's rapid growth, there has been a lack of public investment records, with many investors expressing interest but facing challenges in establishing communication with the founder [14][32]. - The article highlights a trend where early-stage consumer technology products often struggle to attract investment due to perceived risks and uncertainties in market demand [32][33]. - As Plaud.AI matures and establishes a stable cash flow, it may become more cautious about external investments, complicating opportunities for investors [33][36]. Group 4: Industry Trends - The article notes a shift in hardware entrepreneurship, where success is increasingly determined by user experience and the ability to meet diverse consumer needs rather than just technical specifications [15][35]. - The competitive landscape for hardware startups is becoming more complex, with pressures from both large manufacturers and low-cost competitors, necessitating a focus on innovative user experiences [36][38]. - Plaud.AI's approach to product development emphasizes understanding user pain points and creating solutions that integrate seamlessly into various work environments, showcasing a potential path for future growth [27][39].