AI技术应用于非遗表达
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“抖音非遗嘉年华”落地北京,亿级流量助力北京特色非遗传播
Huan Qiu Wang· 2025-10-20 04:54
Core Points - The 2025 Beijing International Intangible Cultural Heritage Week is being held in Beijing's urban sub-center, with ByteDance as a partner, promoting various activities to support the transmission and development of Beijing's intangible cultural heritage projects [1][6] Group 1: Event Overview - The "Intangible Cultural Heritage Development Co-Creation Camp" was held at the Beijing Grand Canal Museum, aimed at facilitating communication between inheritors and creators of intangible cultural heritage [2] - The event featured 36 inheritors of intangible cultural heritage and 35 high-quality Douyin creators, fostering collaboration [3] - The event included a roundtable discussion on how to balance protection, inheritance, and innovation in the expression of intangible cultural heritage [5] Group 2: Participation and Activities - ByteDance set up themed exhibition areas at the international intangible cultural heritage exhibition, showcasing various intangible cultural heritage techniques and their stories on Douyin [6] - The "Intangible Cultural Heritage Market" featured traditional Beijing brands and offered customized intangible cultural heritage meals, attracting many visitors [9] - Douyin creators participated in a heritage parade, engaging with visitors while showcasing traditional attire and heritage items [9] Group 3: Technological Integration - The exhibition highlighted ByteDance's exploration of innovative expressions of intangible cultural heritage using AI technology, including a digital guide named "Fei Fei" [6][7] - The event aims to leverage ByteDance's technological capabilities and platform advantages to enhance the online dissemination of Beijing's intangible cultural heritage [9]