Summary of Conference Call Industry Overview - The discussion primarily revolves around the **AI technology** sector, particularly focusing on **AI video models** and **multimodal search capabilities**. The recent advancements in AI applications have catalyzed movements in the primary market financing, with notable reactions observed in the **A-share media** and **Hang Seng Technology Index** since the second week of March [1] Core Insights and Arguments - The AI sector is advancing in two main directions: 1. **Tool Development**: Emphasis on refining AI multimodal applications, with recent reports highlighting the impact of open-source AI video generation models and the launch of Tencent's membership model on March 6 [2] 2. **Application Exploration**: Focus on innovative applications, including AI companionship and interaction, with products like **EVE** and AI toys being highlighted for their technological responsiveness and user engagement [3][4] - The **AI interaction** segment is evolving through platforms that allow users to create virtual personas and engage with AI characters, enhancing storytelling and user experience [5] - In the **advertising sector**, there is a cautious recovery observed, with some industries showing signs of improvement. Notably, sectors like **3C digital** are recovering, and e-commerce giants like **Alibaba** and **JD.com** are expected to influence advertising spending positively [6][7] - The **AI hardware** market is also gaining traction, with brands like **iFlytek** and **Bubugao** emerging as key players, indicating a growing demand for AI-related products [8] - The overall cost structure in the advertising space remains stable, with a quarterly operating cost around **11 million**. This stability is expected to support profit growth alongside revenue increases [9] Additional Important Content - The **film industry** is experiencing a rebound, particularly in ticket sales across different city tiers, with major players like **Wanda** and **Cinemas** holding significant market shares [10][11] - The **long video platform** performance in February showed a decline in MAU for three major platforms, with **iQIYI** leading in effective play share at **33.9%**. The increase in **Youku's** share by **2.4 percentage points** indicates a positive trend for the platform [12][13] - Upcoming film releases and the performance of key series and variety shows are anticipated to drive engagement and viewership in the coming months, with several major productions awaiting release [14]