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乐有家营销总裁孟凡振:深圳优质房产价格率先止跌回稳
Zheng Quan Ri Bao Wang· 2026-01-17 04:16
Group 1 - The core viewpoint of the article is that the Shenzhen real estate market has reached a stabilization point, with second-hand homes becoming the dominant transaction type and high-quality properties leading the new home market [1][2] - The market is characterized by a "tail-up" trend, with second-hand home transaction volume and prices rebounding simultaneously towards the end of the year [1] - There is a notable structural differentiation in the market, with newer homes (under 10 years old) gaining popularity, and luxury new properties driving demand in the high-end market [1] Group 2 - Four significant changes in the Shenzhen real estate market are identified: demand is shifting towards high-quality properties, second-hand homes are being traded for larger spaces, and there is strong supply and demand for luxury new homes [2] - The logic of home swapping has shifted from chasing price increases to preserving value, with Nanshan emerging as a preferred area for cross-district exchanges due to its quality resources [2] - The current market highlights structural strengths, with a shortage of quality housing supply and significant long-term potential for premium properties, while the overall performance of new home sales in key cities is good but weaker in the second half of the year [2]