Core Viewpoint - The article highlights the successful debut of AI-driven digital human live streaming by Luo Yonghao on Baidu E-commerce, achieving significant viewer engagement and sales performance, marking a new milestone in digital human live commerce [1][2]. Group 1: Live Streaming Performance - Luo Yonghao's digital human live stream attracted over 13 million viewers, with a GMV exceeding 55 million yuan, surpassing previous performance metrics [1]. - The live stream featured an AI-generated script of 97,000 words and 8,300 AI-driven actions, showcasing advanced technology in digital human presentations [1]. Group 2: Technological Innovations - The live stream demonstrated high fidelity in AI voice cloning, lip-syncing, and action design, closely mimicking Luo Yonghao's personal style and enabling effective real-time interaction with viewers [2]. - Baidu E-commerce reported several industry firsts, including the use of a digital human as a lead host for over six hours and the natural interaction between multiple digital humans [2][4]. Group 3: Strategic Collaboration - The collaboration between Luo Yonghao and Baidu is based on a shared vision of leveraging AI technology to transform e-commerce, enhancing product offerings and driving efficiency in live commerce [4][5]. - Baidu's new e-commerce brand, Baidu Youxuan, aims to differentiate itself through AI-driven features, achieving over 200% GMV growth year-on-year in 2024, with digital human live streaming GMV increasing by 11 times [5]. Group 4: Future of Digital Human Commerce - The concept of "high persuasive digital humans" was introduced, emphasizing the integration of script generation with digital human expressions and actions, enhancing the realism of presentations [6]. - The digital human live streaming market is projected to exceed 10 billion yuan by 2026, driven by advancements in AIGC technology and the shift towards automated, targeted marketing strategies [6][7].

Group 1 - Luo Yonghao has officially initiated a strategic partnership with Baidu Youxuan, set to launch its first live broadcast on May 23, marking his first collaboration with an AI-driven e-commerce platform after Douyin and Taobao [1][4] - The partnership is based on a mutual understanding of the transformative potential of AI technology in e-commerce, aiming to enhance user experience through quality product offerings and intelligent e-commerce solutions [1][4] - Baidu Youxuan, launched in 2023, is an AI-driven smart e-commerce platform that integrates search, live streaming, video, and shopping, facilitating deep connections between users and products [4] Group 2 - Luo Yonghao's company, Xihongxian Technology, has pivoted from AR to AI due to technical challenges and market competition, having raised approximately $50 million in angel funding with a post-investment valuation of $200 million [1][2] - The company has recently laid off its hardware team, retaining only about 20 software engineers to focus on AI software development, indicating a strategic shift towards enhancing AI product offerings [2] - The collaboration with Baidu Youxuan is expected to inject new momentum into the e-commerce sector ahead of the "6.18" shopping festival, potentially reshaping the landscape of e-commerce growth [4]