Core Insights - The recent "Silk Road E-commerce" event highlighted the potential of the Southeast Asian market for Jiangsu enterprises, emphasizing the need for deep localization to capitalize on this opportunity [1][4]. Group 1: Market Trends - Southeast Asia's e-commerce market is transitioning from a "traffic dividend" phase to a "brand cultivation" phase, necessitating a shift from simple sales strategies to refined brand management [3]. - Local consumers are becoming more sophisticated, and competition is intensifying, making traditional sales methods less effective [3]. - Jiangsu enterprises must focus on brand building, user engagement, and localized experiences to achieve sustainable growth and premium pricing [3][4]. Group 2: Data-Driven Localization - The use of AI tools, such as Adqlo, can help companies analyze social media data across platforms to gain consumer insights and market trends, facilitating effective localization strategies [5][6]. - Successful case studies, like the introduction of "Iron Goddess Coconut Tea" by a tea brand in Malaysia, demonstrate the effectiveness of data-driven approaches in product development and marketing [6]. Group 3: Local Team and Compliance - Building and managing an efficient local team is a common challenge for Chinese companies entering Southeast Asia, where the job market is competitive and local talent is selective [7][8]. - Companies need to adapt to local employment expectations and may require support in recruitment, compliance, and establishing local operations [7][8]. - The shift towards localized production and supply chain strategies is essential for Jiangsu manufacturers to meet international trade requirements and enhance their global brand presence [8].