Core Insights - The article highlights the significant entry of Chinese automotive giant BYD into the Brazilian market, marking a shift from traditional Western dominance to a new era of Chinese influence in South America's largest automotive market [1][2] Group 1: Factory and Production - BYD's new passenger vehicle factory in Bahia, Brazil, has an initial annual production capacity of 150,000 vehicles, producing both Battery Electric Vehicles (BEV) and Plug-in Hybrid Electric Vehicles (PHEV) to cater to diverse market needs in Brazil and neighboring countries [1][2] - The factory's first vehicle, the Seagull, signifies a major milestone, although the facility is still under construction and not yet in full-scale production [1][2] Group 2: Market Growth and Strategy - BYD's passenger vehicle sales in Brazil surged from 260 units three years ago to over 76,000 units projected for 2024, representing a growth of over 328% [2][3] - The company aims to capture over 92% of the electric vehicle market share in Brazil by May 2025, establishing itself as a leader in the Brazilian new energy market [2][3] Group 3: Local Integration and Community Engagement - BYD emphasizes its commitment to the local community by hiring many former Ford employees and providing them with new training and skills [2][3] - The company has built a comprehensive ecosystem in Brazil, including a nationwide dealer network and charging infrastructure, addressing local challenges such as insufficient charging facilities [3][4] Group 4: Competitive Landscape and Challenges - BYD faces increasing competition from established local automakers like Fiat and Volkswagen, which have successfully lobbied for increased import tariffs, making local production more urgent for BYD [4][5] - The company must navigate complex political dynamics and fierce competition from other ambitious Chinese brands like Great Wall Motors (GWM) to maintain its market position [4][5] Group 5: Globalization and Future Outlook - BYD's expansion in Brazil is part of a broader global strategy, with the company achieving a record overseas sales of 472,100 vehicles in the first half of the year, aiming for a total of 800,000 units for the year [4][5] - The success of BYD and other Chinese automakers hinges on their ability to adapt to local regulations, culture, and supply chains, transforming from foreign entrants to deeply integrated local enterprises [5]

文 / 巴九灵（微信公众号： 吴晓波频道） 目前，中美关税战呈现短期缓解、长期拉锯的局面，中国企业出海面临着更多不确定性。但回 顾2025年上半年，我们仍然发现出海领域一些亮眼的数据。 比如，中国"新三样"（新能源汽车、锂电池、光伏产品）1—4月累计出口金额超过477亿美 元； 短剧出海规模化扩张，第一季度全球短剧应用内购收入近7亿美元；国产创新药从年初至今，出 海交易总金额已达455亿美元…… 点击上图▲立即报名 2025年6月19日—6月20日，相约"生而全球·共融共建"第二届出海全球峰会， 1500+企业出海掌舵人再聚狮城，与吴晓波、王辉耀、秦朔、津上俊哉、杨宇东、张 华荣等嘉宾，共 同探索中企出海从"产能迁徙"到"文明共生"的新路径。 【点击马上 报名】 此外，中国智造、跨境电商、游戏、专利、商旅服务等在今年实现出海，可谓各领域全面开 花。 总体而言，2025年全球化浪潮加速迭代，产业生态、数字化链路与本土化战略持续碰撞，但出 海企业仍然面临贸易保护主义、合规风险、跨文化管理等挑战。 因此，2025年再谈"出海"，企业不再是"抢滩登陆"，而是有关深度本地化和可持续全球化的"深 水区竞争"。 再谈出海， ...

21世纪经济报道记者赖镇桃 广州报道 "到越南走一走，你会发现市场渗透率是很直观的。我第一次去越南对接TVC（电视广告）拍摄的时 候，走在街道上经常会看到当地女生拿出我们的小彩蛋唇泥来补妆。不光在胡志明市，还有河内、岘 港、会安古镇这些地方，我都看到过当地人用我们的产品来补妆。"Henry在美妆品牌Colorkey珂拉琪的 国际部工作，当他回想起这些场景的时候，感觉自家产品"越南唇妆第一"的市场地位，在这一刻具象化 了。 过去两年，国内美妆进入愈发激烈的存量战，但海外市场尤其是东南亚，常被形容为"下一片热土"。 这一点也能得到业内人士的确认，"东南亚市场当然没那么卷"，而且早年间掘金东南亚近乎于白手起 家，在TikTok注册跨境小店、联系好国内工厂提供货盘后，在店铺上架数十上百个产品做测试，看到哪 个品表现好再持续投流，快速击穿单一品类做成爆品。单价不到5美元的白牌彩妆，日均几百订单，收 入也足够可观。 当然，这样的野蛮生长期没有持续很久，抱着赚快钱心态闯入东南亚美妆市场的，基本铩羽而归。现在 抢滩东南亚的，基本都是品牌玩家，他们会发现把一个产品短时间内做成爆款不难，难的是让当地消费 者认准这个品牌，然后持续 ...