跨境电商下一个黄金十年：拉美电商增速连续6年超20% 近年来，随着欧美电商市场增速放缓，越来越多跨境卖家将目光投向新兴市场。其中，拉美电商以其强劲的增长潜力，正成为全球电商扩张的新焦点。 EMarketer数据显示，拉丁美洲线上销售占比普遍不超过12%，但2024年电商交易总额已达6330亿美元，且连续6年同比增速超20%。其中，本土巨头美客多 在墨西哥"Buen Fin"大促中销售额同比暴增70.8%，成为增长势能的绝佳注脚。 1、多平台订单与库存一体化管理：卖家通常不会只押注美客多单一平台。易仓ERP支持超过70个主流电商平台订单的自动拉取与统一处理。卖家可以高效 协同管理美客多、亚马逊、独立站等多渠道订单，并通过"全球库存罗盘"实现"一盘货"在多平台、多海外仓的动态调配与同步。 1、深度本地化是生命线：消费者不仅看重评价，更有独特的审美与功能性需求。 2、打通业务与财务，实现精准利润核算：这是易仓ERP的核心优势之一。系统通过"多平台利润功能"，能够自动归集从美客多等平台拉取的订单数据， 以"先进先出"原则，将平台佣金、支付手续费、头程、本地配送、关税乃至售后退换货等所有成本精准分摊到每一个订单和SKU ...

在跟沃尔沃做项目时，对方跟德赛西威CEO徐建说："徐总，你的产品很好，但你有没有想过瑞典才多少人？如果瑞典最好的品牌都用了你的产品，这个 国家的这些人怎么办？" 罗兰贝格全球高级合伙人、亚太区业务负责人郑赟 具体来说，在出海过程中如何精准定位目标市场？如何兼顾全球技术和本地市场需求？企业要建立核心竞争力，需要具备哪些条件？ 在"2025中国汽车全球化与可持续发展论坛"的圆桌对话环节，前江淮汽车董事长、中汽咨询委委员左延安，博世（中国）投资有限公司总裁徐大全，蔚来 执行副总裁兼全球质量管理委员会主席沈峰，惠州市德赛西威汽车电子股份有限公司首席执行官徐建，康明斯副总裁、康明斯中国零部件事业部总经理柴 永全分享了各自对于全球化的思考。 以下为核心要点： 在2025中国汽车全球化与可持续发展论坛上分享这个例子时，徐建说，自己"突然跟他共情了"："我突然觉得，我不能只是把产品卖到那里，我要在那里 做交付，因为我要跟你共赢。如果只是把产品卖到那边，意味着那边做产品的人就失业了，所以我们要把交付也建在那儿。" 这也是当前汽车行业出海的一个代表性切面。 在该论坛上，华汽基金会旗下华汽研究院与罗兰贝格联合发布了《中国汽车产业全 ...

《出海帮跨境圈》作为出海帮打造的行业深度访谈栏目，始终致力于连接跨境生态中的关键洞察者与践 行者，探索从流量到品牌、从中国到全球的跨境营销增长新范式。在本期栏目中，出海帮总经理蔡学高 先生特邀深圳市跨境电子商务协会（以下简称"深跨协"）副秘书长王婷莎女士，展开了一场关于产业转 型、技术赋能与生态共建的深度对谈。 王婷莎副秘书长拥有加州多明尼克大学工商企业管理硕士背景，兼具10年跨境电商行业经验与5年传统 外贸实战经历，是深跨协K100战略的核心执行者与多项大型行业盛事的主导者。出海帮，则是深耕跨 境领域超十年、以AI技术驱动全球营销增长的领军平台，已服务超100000家企业用户，业务覆盖全球 200多个国家和地区，触达10亿+消费者，为中国品牌全球化营销贡献了显著力量。双方此次对谈，不 仅是对行业痛点的把脉，更是对跨境出海未来的前瞻。 出海帮总经理蔡学高先生（左）对谈 深圳市跨境电子商务协会副秘书长王婷莎女士（右） 行业变迁：从个人英雄主义到系统性作战，跨境营销进入新范式 王婷莎副秘书长在开场分享了自己对行业变迁的观察："十几年前，我作为外贸业务员，靠的是熬夜等 越洋电话、凭个人嗅觉开发客户。那个时代，成功往 ...

Core Insights - The report analyzes the current state and future trends of China's foreign trade through the lens of the 138th Canton Fair, highlighting a shift from "scale expansion" to "value competition" in foreign trade practices [1][5] Group 1: Market Dynamics - Over 310,000 overseas buyers attended the 138th Canton Fair, with 74,500 exhibition booths and more than 32,000 participating companies, marking a historical high [3] - The fair showcased over 10,000 high-quality enterprises recognized for advanced technology and innovation, with smart products, green energy-efficient appliances, and intelligent robots being the main highlights [3] - Emerging markets are becoming the growth engine for China's foreign trade, with a 14.1% increase in pre-registered buyers, particularly from Belt and Road Initiative countries, which saw a 9.4% growth [5][7] Group 2: Technological Empowerment - AI is becoming a core driver for the development of the foreign trade industry, enhancing user experience and enabling businesses to transition from merely using AI tools to integrating into the AI ecosystem [7][9] Group 3: Compliance and Risk Management - Compliance has become a necessity for long-term profitability in an increasingly complex international trade environment, with 43% of cross-border traders prioritizing compliance as a core focus [9][12] - The instability of tariff policies poses systemic shocks to the foreign trade payment system, necessitating real-time adjustments in transaction prices [9][12] Group 4: Branding and Market Strategy - The market for self-built websites in China reached 1.4 trillion yuan in 2022, with market share expected to grow from 9.8% in 2016 to 41%-50% by 2025, indicating a shift towards brand building in overseas markets [14][16] - Companies are increasingly recognizing the importance of establishing long-term relationships with consumers rather than focusing solely on one-time transactions [14][16] Group 5: Future Trends - The foreign trade landscape is evolving along three clear trends: value reconstruction, deep localization, and compliance resilience, which are essential for companies to find stable growth in changing circumstances [16][18]

Core Insights - The recent "Silk Road E-commerce" event highlighted the potential of the Southeast Asian market for Jiangsu enterprises, emphasizing the need for deep localization to capitalize on this opportunity [1][4]. Group 1: Market Trends - Southeast Asia's e-commerce market is transitioning from a "traffic dividend" phase to a "brand cultivation" phase, necessitating a shift from simple sales strategies to refined brand management [3]. - Local consumers are becoming more sophisticated, and competition is intensifying, making traditional sales methods less effective [3]. - Jiangsu enterprises must focus on brand building, user engagement, and localized experiences to achieve sustainable growth and premium pricing [3][4]. Group 2: Data-Driven Localization - The use of AI tools, such as Adqlo, can help companies analyze social media data across platforms to gain consumer insights and market trends, facilitating effective localization strategies [5][6]. - Successful case studies, like the introduction of "Iron Goddess Coconut Tea" by a tea brand in Malaysia, demonstrate the effectiveness of data-driven approaches in product development and marketing [6]. Group 3: Local Team and Compliance - Building and managing an efficient local team is a common challenge for Chinese companies entering Southeast Asia, where the job market is competitive and local talent is selective [7][8]. - Companies need to adapt to local employment expectations and may require support in recruitment, compliance, and establishing local operations [7][8]. - The shift towards localized production and supply chain strategies is essential for Jiangsu manufacturers to meet international trade requirements and enhance their global brand presence [8].

Core Insights - Chinese enterprises are facing significant opportunities in the next five years as they expand globally, with a focus on diverse paths such as high-speed rail, new energy, and cross-border e-commerce [1][2] - The concept of "Chinese economy" is shifting towards "Chinese people economy," emphasizing the wealth created and owned by Chinese enterprises and individuals globally [2] Group 1: Opportunities for Chinese Enterprises - The "Chinese people economy" requires Chinese enterprises to actively and steadily "go out" to enhance global resource allocation capabilities and promote international cooperation in supply chains [2] - The report released at the Caixin Summit advocates for a "China + N" strategic layout, encouraging deep integration of Chinese enterprises into global markets [2][5] - Southeast Asia is emerging as a key market for Chinese brands, with a rapidly growing economy and significant opportunities in e-commerce and technology sectors [3][5] Group 2: Market Trends and Growth Areas - Southeast Asia, with a population of nearly 700 million and a GDP of $4 trillion, is expected to maintain an economic growth rate of around 7% over the next five years [5] - The e-commerce sector in Southeast Asia is experiencing rapid growth, with Chinese e-commerce platforms achieving significant profitability [5] - Future opportunities in Southeast Asia are anticipated in AI technology, new energy vehicles, and autonomous driving technology [5] Group 3: Localization Strategies - Companies face challenges such as market diversification, regulatory compliance, and local talent shortages when expanding internationally [6] - Effective localization involves adapting products to local needs, establishing local technical teams, and localizing manufacturing to reduce costs and enhance productivity [6] - The case of a Chinese company acquiring a bankrupt German firm illustrates the importance of local community engagement and stakeholder involvement in successful localization [7] Group 4: Global Integration and Resource Allocation - Lenovo exemplifies successful global operations with a high degree of localization, maintaining a significant portion of its resources and operations in China while expanding globally [9] - The company's strategy reflects the "sweet potato economy" concept, where global expansion supports and enhances domestic growth [9]

Group 1 - The core viewpoint of the news highlights the robust growth of Indonesia's fintech peer-to-peer lending industry despite increasing regulatory scrutiny and accelerated consolidation, with outstanding financing reaching 84.66 trillion IDR (approximately 376.2 billion RMB) as of July 2025, marking a year-on-year increase of 22.01% [1] - The regulatory environment in Southeast Asia is rapidly improving, with the OJK implementing dynamic minimum capital requirements linked to outstanding loan volumes, encouraging platforms to raise capital through various means [1][19] - The market is experiencing a significant "head effect," with the top five applications estimated to account for about 45% of the total active users among the top 50 applications, indicating a transition from a fully competitive to a mature market [6] Group 2 - The APP index developed by Diandian Data evaluates applications based on multiple dimensions, including store rankings, user ratings, download volumes, revenue performance, and user engagement, categorizing them into five star levels [2] - The user activity data reveals a clear market stratification, with "Easycash" leading with over 2 million monthly active users, followed by "Finplus" and "Kredit Pintar" [7] - The download volume serves as a leading indicator for market expansion, with "Easycash" and "KrediOne" maintaining their lead in user acquisition despite rising customer acquisition costs [10] Group 3 - The Indonesian central bank announced a 25 basis point interest rate cut to 4.75% in September, the lowest since the end of 2022, aimed at stimulating loan demand and providing more liquidity to the market [17] - The OJK issued new regulations to online lending platforms, prohibiting certain repayment structures to alleviate borrower pressure and protect consumer rights [19] - The collaboration between PT Home Credit Indonesia and PT Pintar Inovasi Digital aims to expand financial services in Indonesia, integrating their strengths to create new opportunities for consumers [22][26] Group 4 - The market outlook suggests that as competition deepens and industry regulations improve, the digital lending market in Indonesia needs to balance growth in scale with quality enhancement to provide better financial services [25] - Chinese fintech companies are advised to adopt a more strategic localization approach in Indonesia, focusing on understanding the diverse cultural backgrounds and consumer habits [25][27] - Companies should avoid direct competition with local leading applications in mainstream cash loan markets and instead leverage their strengths in risk control technology and big data analysis to find differentiated positioning [27]

Core Insights - The global equipment manufacturing industry is focusing on Shandong Heavy Industry in Qingdao, China, as it hosts the global partner conference with nearly 2,500 partners from 140 countries, showcasing around 300 products and covering an exhibition area of 30,000 square meters [1] - Shandong Heavy Industry reported impressive financial results for the first nine months of 2025, achieving nearly 440 billion yuan in revenue, a year-on-year increase of over 9%, with overseas business accounting for 60% of total revenue, highlighting the company's deepening globalization strategy [1] Globalization Strategy - Shandong Heavy Industry has moved beyond traditional trade to establish a new model of diversified business collaboration in international markets, with 30% of overseas revenue coming from European and American industries and another 30% from localized manufacturing and sales of domestic products [3] - The company has demonstrated strong performance across its subsidiaries, with China National Heavy Duty Truck's export sales reaching 111,000 units, a 24.5% increase, and Weichai Group's engine exports growing by 30% [5][5] Localization and Innovation - The company emphasizes a "deep cultivation of international markets" strategy, focusing on local teams, management, manufacturing, and R&D to address the complexities of the global environment [5] - Weichai's internationalization index has reached 40.93%, with all overseas acquisitions being profitable, driven by a strategy of synergy, localization, and unified goals [7] Technological Advancements - Shandong Heavy Industry invests heavily in R&D, maintaining a research intensity of 4.2%, with an expected investment of 13.6 billion yuan in 2024, leading to significant advancements in engine technology and vehicle design [9] - The company has introduced AI-powered machinery and customized products for specific markets, enhancing its global competitiveness [9] Collaborative Ecosystem - The "We Are One" philosophy fosters a unique collaborative innovation ecosystem, enabling rapid responses to customer needs through supply chain cooperation and shared resources among subsidiaries [10] - This collaborative model provides Shandong Heavy Industry with a competitive edge over Western companies, allowing for faster technological responses [10] Redefining Globalization - Shandong Heavy Industry's globalization practices are redefining the paradigm of Chinese equipment manufacturing, focusing on systemic outputs of technology, management, brand, and culture, rather than just product movement [12] - The company's approach, centered on deep localization, technological innovation, and cooperative win-win strategies, opens new growth avenues and offers significant insights for the high-quality development of Chinese manufacturing [12]

Group 1 - The core viewpoint is that Chinese companies' overseas expansion is a long-term process that requires a long-term perspective and deep localization to avoid "cultural mismatches" in foreign markets [2][4][7] - The current global economic landscape is undergoing significant changes, with rising unilateralism and trade protectionism, leading to a restructuring of global supply chains [3][4] - Emerging markets such as ASEAN, the Middle East, and Latin America are developing and seeking international cooperation, providing alternative market opportunities for Chinese companies [3][4] Group 2 - Chinese companies should focus on finding new markets, particularly in developing countries and along the "Belt and Road" initiative, to help absorb excess production capacity and create new revenue streams [6][7] - Companies need to escape intense domestic competition and engage in global markets, which will drive innovation, brand enhancement, and management optimization [6][7] - A thorough and objective assessment of potential investment locations is crucial for successful overseas expansion, including evaluating product compatibility and core competitive strengths [6][7] Group 3 - Deep localization is essential for sustainable development in overseas markets, which includes hiring local talent and forming partnerships to better understand local markets and cultures [7] - Hong Kong's unique advantages as a "super connector" can help mainland companies with high-end professional services for overseas expansion, including legal, accounting, and tax services [8] - The Hong Kong Trade Development Council (HKTDC) offers valuable support for mainland companies, with a global presence and expertise in market connections and data consulting [8]

Core Insights - Quanzhou has transformed from a poor coastal city to a leading industrial powerhouse in just over 30 years, with a strong county-level economic ecosystem driving this change [1] - The city boasts over 110 listed companies, primarily private enterprises, contributing 80% of the city's GDP and over 70% of employment [1] - Quanzhou's counties and cities have ranked highly in the 2025 CAICT Top 100 Counties list, with five entities making the list, surpassing other cities like Suzhou and Nantong [1] Economic Structure - Quanzhou's economic model is characterized by "one county, one chain," with each county specializing in different industries such as footwear, building materials, and textiles [3][4] - The total output value of Quanzhou's nine major industrial clusters is expected to exceed 3.2 trillion yuan in 2024 [3] Consumer Behavior - The shift from "extreme cost-performance" to "quality-price ratio" reflects the growing middle class and affluent population in Quanzhou [5] - A significant portion of the consumer base consists of local business owners and returnees, with over 20% of commercial project customers being from outside the area [6] Commercial Development - Quanzhou's modern commercial landscape began developing in the early 2000s, transitioning from traditional retail to modern shopping complexes [7] - Currently, Quanzhou has 45 commercial projects with a total area of 3.7 million square meters, with the five top counties accounting for 25 projects and 2.27 million square meters [8] Case Studies of Commercial Projects - **SM Quanzhou Jinjiang City Square**: Opened in 2005, it has become a local shopping hub, adapting to consumer needs and maintaining a steady increase in daily foot traffic [10][12][19] - **Nanan Zhongjun World City**: Opened in 2018, it has evolved into a city-level shopping center, achieving a 23% increase in daily foot traffic in the first seven months of this year [20][24] - **Shishi Dehui Plaza**: Known for its community-focused approach, it has seen a steady increase in daily foot traffic, with a strong local customer base [30][34][35] Strategic Insights - Successful commercial projects in Quanzhou emphasize deep localization, understanding local culture and consumer habits, and integrating these insights into every operational aspect [41] - Long-term sustainability and community engagement are crucial for thriving in county-level markets, with a focus on building emotional connections with consumers [42][43]