AI时代内容付费模式竞争
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“赛博活雷锋”向谷歌开炮,Cloudflare的目的不单纯
3 6 Ke· 2025-07-16 12:34
Core Viewpoint - The conflict between AI companies and content creators is intensifying as AI chatbots and search engines gain popularity, leading Cloudflare to support content creators by blocking AI crawlers from scraping content without permission or compensation [1][3]. Group 1: Cloudflare's Position and Actions - Cloudflare is negotiating with Google to separate traditional search engine crawlers from AI crawlers, allowing website owners to decide whether to block AI crawlers [3]. - Cloudflare claims that if Google refuses to separate crawlers, they may push for legislation to enforce this separation [3]. - The company has a competitive edge due to its extensive network of over 152 data centers, handling 20% of global internet traffic [3][5]. Group 2: Challenges and Market Dynamics - Despite Cloudflare's efforts, skepticism exists regarding its ability to compel Google to stop data scraping, as AI search is crucial for Google's future [5]. - The legislative process to enforce crawler separation could take years, potentially harming content creators in the interim [6]. - Cloudflare's actions may be more about promoting its Pay Per Crawl platform than genuinely supporting content creators [6][8]. Group 3: Pay Per Crawl Platform - Pay Per Crawl is a marketplace launched by Cloudflare to facilitate transactions between content creators and AI companies [8]. - Content creators are eager for Pay Per Crawl, but AI companies are reluctant to pay through Cloudflare, preferring direct arrangements [9]. - Current data shows that Google's crawler provides a click for every 6-7 scrapes, while OpenAI's GPTBot requires 1,500 scrapes for a click, indicating a significant disparity in efficiency [8]. Group 4: Competitive Strategies - Google has introduced the Offerwall tool, allowing website owners to monetize content through small payments or ads, contrasting with Cloudflare's Pay Per Crawl model [9][11]. - The two models represent different approaches to content monetization, with Cloudflare focusing on traffic monetization and Google on subscription-based payments [11].