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AI短剧批量走红,抖音快手“赛马”,品牌方投放谨慎,商业化难题仍待解
Qi Lu Wan Bao· 2025-08-14 03:33
Core Insights - The rise of AI short dramas, particularly in genres like fantasy and sci-fi, has gained significant traction on short video platforms, with one title, "The Nine-Tailed Fox Male Demon Falls in Love with Me," achieving 180 million views. However, claims of monthly revenues reaching 500,000 yuan are exaggerated, as many teams have not yet achieved overall profitability [1][3][4]. Group 1: Industry Trends - AI short dramas are seen as having cost advantages in creating fantasy worlds, but high-quality productions face challenges related to character and scene consistency, leading to higher financial and time investments compared to traditional dramas [3][10]. - The competition among AI short drama creators is intense, with many still in the "burning money" phase, focusing on refining their works rather than achieving profitability [4][9]. - Platforms like Douyin and Kuaishou are aggressively supporting AI creators through financial incentives and traffic boosts, with Douyin's "Jimeng" achieving 8.93 million monthly active users by March 2025, while Kuaishou's "Keling" has a lower user base but has surpassed 100 million USD in annual revenue [3][7]. Group 2: Creator Challenges - Many creators, such as "AI Xiaobao," have found initial success but still rely heavily on teaching and advertising revenue, with expectations of continued losses in the near term [6][9]. - The industry is currently characterized by low-quality, highly homogeneous AI short dramas that attract views but lack substantial commercial value, making it difficult for brands to invest due to concerns about brand image [9][10]. - High-quality AI short dramas remain a blue ocean market, but technical and financial barriers hinder widespread success, particularly in maintaining character consistency and spatial accuracy in AI-generated content [10][12]. Group 3: Brand Engagement - Brands are increasingly open to advertising through AI short dramas, with a shift towards performance-based advertising models that prioritize sales conversion over traditional high-budget productions [12][13]. - Despite growing acceptance, some brands still demand that AI-generated content does not appear "AI-like," leading to challenges in meeting client expectations and resulting in increased production time and costs [13].