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文化观察:为什么外国人对中国网文越来越“上头”?
Zhong Guo Xin Wen Wang· 2025-09-29 01:47
Core Insights - The article discusses the global rise of Chinese online literature, highlighting its cultural resonance and innovative storytelling that appeals to international audiences [1][2][5] Group 1: Market Overview - Chinese online literature has approximately 200 million active overseas users, covering over 200 countries and regions, with Asian readers accounting for 80% of the global total and over 50% market share [1] - North America represents about 30% of the readership, while Europe and Latin America are emerging as new growth markets [1] Group 2: Narrative Innovation - The narrative innovation in Chinese online literature, characterized by grand worldviews and growth narratives, meets the psychological needs of young readers for "overcoming adversity" [2] - High-quality stories with emotional resonance have cross-cultural appeal, making them more acceptable in global markets [2] Group 3: Technological Empowerment - The application of AI technology has significantly enhanced the efficiency of Chinese online literature's international dissemination, breaking down language barriers [3] - AI translation not only addresses basic communication needs but also enables precise targeting through intelligent recommendations [3] Group 4: Cultural Resonance - Despite the advantages of AI, the reduction of cultural barriers still relies on human factors, with foreign readers expressing a natural curiosity towards Asian culture [3] - Successful works often incorporate "cultural interfaces" within their worldviews, allowing for emotional connections that resonate universally [3][5] Group 5: Ecological Reconstruction - The export of Chinese online literature has entered an "ecological output" phase, with micro-dramas emerging as a new channel for IP dissemination [5] - The interaction between online literature and short dramas has significantly expanded the audience for Chinese digital culture, creating new pathways for international engagement [5]