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文化观察:为什么外国人对中国网文越来越“上头”?
Zhong Guo Xin Wen Wang· 2025-09-29 01:47
中新网杭州9月27日电(林波)英国作家在键盘上敲下"系统提示:获得上古神器",巴西读者为文中主角 突破境界彻夜追更,韩国创作者将"阴阳五行"融入本土奇幻小说——这场始于数字屏幕的文化共振,正 在突破单一的内容传播模式,走向共创与开拓世界文化新形态的崭新阶段,成长为世界级的文化现象。 《中国网络文学国际传播报告(2025)》(以下简称《报告》)显示,中国网络文学海外活跃用户约2亿人, 覆盖全球200多个国家和地区,亚洲地区读者总量占全球80%,市场份额超50%,北美地区约占30%,欧 洲、拉美等地正成为新的增长点。 为什么外国人对中国网文越来越"上头"? 首先是叙事创新,"东方密码"让全球读者共情。 中国作家管平潮认为,成功出海的作品往往在世界观中预设"文化接口"。譬如,"以掌中剑护眼前人"的 东方侠义,在海外可被理解为骑士精神,这种情感共鸣是共通的。 9月26日,浙江杭州,网络文学作品Cosplay表演现场。 孙琳茹 摄 希腊作家塔索斯·拉波洛布洛斯对此深表认同:"真正的文学并非凭空创造的,而是善于倾听历史,从而 找到价值共鸣,这也是中国网络文学的魅力所在。" "中国网文的宏大世界观和成长叙事,契合了年轻人对 ...
约2亿活跃用户!中国网络文学何以“圈粉”海外读者
Xin Hua She· 2025-09-26 14:15
新华财经北京9月26日电(记者余俊杰)中国网络文学海外活跃用户规模约2亿人。一种源自东方的叙事 潮流,正影响世界阅读版图。 9月26日在杭州开幕的2025中国国际网络文学周上,中国作协发布的《中国网络文学国际传播报告 (2025)》显示,中国网络文学海外用户已覆盖全球200多个国家和地区,2024年海外市场营收达48.15 亿元。 从东南亚的午后咖啡馆到欧美的大学图书馆,从玄幻仙侠到逆袭爽文,中国网文正以独特的文化底蕴, 在全球化中找到广泛"知音",成为文化出海生动的"数字大使"。 中国网文如何"圈粉"全球?海量优质内容是硬道理。 截至2024年底,中国网络文学作品总量超3300万部。这其中,既有年新增17万部的现实题材小说,反映 乡村振兴、中国式现代化成就;也有年增18万部的科幻力作,以想象力与未来对话。 网络文学不仅体量大,更涌现出一批精品,多部作品被海外著名图书馆收藏,标志着中国通俗文学走入 世界主流视野。 电子书是文本翻译传播的主体。截至2025年上半年,中国网络文学实体书已传播约5000部,电子书累计 传播近13万部,以泰国、越南、日本、韩国、美国、俄罗斯等二十余个核心国家为辐射点,覆盖全球 200 ...
中国网络文学海外活跃用户约2亿人
第一财经· 2025-09-26 02:53
中国网络文学海外传播区域格局多元,亚洲是中国网络文学最为稳固的市场,读者数量约占全球的八 成,市场份额超过全球总量的一半,北美是中国网络文学拓展的重点区域,市场规模约占全球的三 成。 据新华社,中国作协9月26日在浙江杭州发布的《中国网络文学国际传播报告(2025)》显示,当 前中国网络文学海外活跃用户约2亿人,覆盖全球200多个国家和地区,2024年网络文学行业海外市 场营收规模为48.15亿元。 ...
新华社权威快报|中国网络文学海外活跃用户约2亿人
Xin Hua She· 2025-09-26 02:39
当前中国网络文学海外活跃用户约2亿人 覆盖全球200多个国家和地区 2024年网络文学行业海外市场营收规模为48.15亿元 中国网络文学海外传播区域格局多元 亚洲是中国网络文学最为稳固的市场 读者数量约占全球的八成 市场份额超过全球总量的一半 北美是中国网络文学拓展的重点区域 市场规模约占全球的三成 记者:余俊杰 海报制作:余俊杰 新华社国内部出品 中国作协9月26日在浙江杭州发布的《中国网络文学国际传播报告(2025)》显示 ...
新华社权威快报丨中国网络文学海外活跃用户约2亿人
Xin Hua Wang· 2025-09-26 01:50
中国网络文学海外传播区域格局多元 亚洲是中国网络文学最为稳固的市场 读者数量约占全球的八成 市场份额超过全球总量的一半 北美是中国网络文学拓展的重点区域 中国作协9月26日在浙江杭州发布的《中国网络文学国际传播报告(2025)》显示 当前中国网络文学海外活跃用户约2亿人 覆盖全球200多个国家和地区 2024年网络文学行业海外市场营收规模为48.15亿元 市场规模约占全球的三成 记者:余俊杰 海报制作:余俊杰 新华社国内部出品 【纠错】 【责任编辑:焦鹏】 ...
好评中国|数字化赋能,让文化瑰宝焕发新生机
Huan Qiu Wang· 2025-09-16 09:13
Group 1 - The 2025 World Internet Conference Cultural Heritage Digitalization Forum was held in Xi'an, China, focusing on building a community of shared future in cyberspace [1] - The forum showcased digital heritage projects and will release a collection of digital heritage case studies, highlighting global achievements in the field [1] - China, as a major cultural heritage country, emphasizes the importance of protecting and inheriting historical cultural heritage as a valuable resource [1] Group 2 - As of June 2025, China's internet user base reached 1.123 billion, with an internet penetration rate of 79.7%, supporting the digital economy's development [2] - Digital technology integration into various sectors presents new opportunities for cultural transmission and innovation, facilitating the transformation of heritage protection [2] - The forum addressed four key topics: "Protection and Inheritance," "Technological Innovation," "Industry Empowerment," and "Open Governance," exploring new methods for digital heritage protection [2] Group 3 - The current global landscape presents significant changes, and digital empowerment can enhance the role of historical cultural heritage in education and cultural identity [3] - Virtual museums and online exhibitions have made cultural heritage more accessible, significantly boosting national cultural confidence [3] - Continued digital empowerment is essential for revitalizing China's cultural treasures in the digital age [3]
“十四五”期间文化产业增速超过诸多传统行业 一组数据带你了解
Sou Hu Cai Jing· 2025-09-13 09:49
Group 1 - The core viewpoint highlights the significant growth of the cultural industry during the "14th Five-Year Plan" period, with a revenue of 191,423 billion yuan in 2024, marking a 7.1% increase from the previous year [1] - The cultural service sector achieved a revenue of 109,134 billion yuan in 2024, growing by 7.4%, and accounted for 57.0% of the total cultural industry revenue, contributing 59.1% to the growth of the cultural industry [1] - The "cultural going out" initiative has seen remarkable success, particularly in online literature, films, and games, with the film "Ne Zha" achieving a global box office of 15.9 billion yuan, ranking fifth in global box office history and first in Chinese cinema [1] Group 2 - In 2025, the service trade in China is expected to grow steadily, with travel service exports experiencing the fastest growth, reaching 12,594.6 billion yuan from January to July, a 10.4% increase [3] - Travel service exports refer to the foreign residents' consumption of services and goods within China, generating foreign exchange income, and encompass a comprehensive consumption experience [3] - The increase in travel service exports is supported by the expansion of the 240-hour visa-free transit policy, which now applies to 55 countries, leading to an increase in foreign visitors to China [3]
191423亿元,创新高!“数”里行间感受文化产业蓬勃活力
Yang Shi Wang· 2025-09-13 08:01
Group 1 - The cultural industry has become a vital and dynamic sector in the national economy, with growth rates surpassing many traditional industries during the "14th Five-Year Plan" period [1] - In 2024, the cultural industry achieved a record revenue of 19,142.3 billion yuan, marking a 7.1% increase from the previous year [3] - The cultural service industry generated 10,913.4 billion yuan in revenue in 2024, growing by 7.4% and accounting for 57.0% of the total cultural industry revenue, contributing 59.1% to the growth of the cultural industry [3] Group 2 - The "cultural going out" initiative has shown remarkable success, with Chinese online literature, films, and games achieving significant results in overseas markets [6] - The animated film "Ne Zha" has become a major success, with a global box office of 15.9 billion yuan, ranking fifth in global box office history and first among Chinese films [6] - From January to July 2025, service trade is expected to grow steadily, with travel service exports experiencing the fastest growth at 10.4%, including a 62.9% increase in exports [8] Group 3 - The "15th Five-Year Plan" period is seen as a critical stage for the development of the cultural industry, with promising prospects for the integration of culture and tourism [8] - The cultural and tourism industry is anticipated to become a pillar industry, a livelihood industry, and a happiness industry, driven by a series of supportive policies [8]