中新网杭州9月27日电(林波)英国作家在键盘上敲下"系统提示：获得上古神器"，巴西读者为文中主角 突破境界彻夜追更，韩国创作者将"阴阳五行"融入本土奇幻小说——这场始于数字屏幕的文化共振，正 在突破单一的内容传播模式，走向共创与开拓世界文化新形态的崭新阶段，成长为世界级的文化现象。 《中国网络文学国际传播报告(2025)》(以下简称《报告》)显示，中国网络文学海外活跃用户约2亿人， 覆盖全球200多个国家和地区，亚洲地区读者总量占全球80%，市场份额超50%，北美地区约占30%，欧 洲、拉美等地正成为新的增长点。 为什么外国人对中国网文越来越"上头"？ 首先是叙事创新，"东方密码"让全球读者共情。 中国作家管平潮认为，成功出海的作品往往在世界观中预设"文化接口"。譬如，"以掌中剑护眼前人"的 东方侠义，在海外可被理解为骑士精神，这种情感共鸣是共通的。 9月26日，浙江杭州，网络文学作品Cosplay表演现场。 孙琳茹 摄 希腊作家塔索斯·拉波洛布洛斯对此深表认同："真正的文学并非凭空创造的，而是善于倾听历史，从而 找到价值共鸣，这也是中国网络文学的魅力所在。" "中国网文的宏大世界观和成长叙事，契合了年轻人对 ...

Core Insights - Chinese online literature is gaining significant global traction, with 350 million users across over 200 countries, utilizing a "creation-feedback-recreation" model and diverse IP pathways [1] - The market size for Chinese online literature IP adaptations is projected to reach 298.56 billion yuan in 2024, reflecting a year-on-year growth of 14.61% [2] Group 1: IP Expansion and Global Partnerships - The IP value chain of Chinese online literature has expanded into various sectors, including publishing, audiobooks, animation, gaming, film, and tourism [4] - Partnerships with global entities like Disney, Netflix, and Sony Pictures have facilitated the international distribution of adapted series, with "Celebrating the Year 2" being the most popular Chinese mainland series on Disney+ [4] - Ten Chinese online literature works have been included in the British Library's collection in 2024, following the inclusion of 16 works in 2022 [4] Group 2: Innovative Models and Cultural Integration - The "Cultural Tourism+" model is being employed to create new overseas experiences, with initiatives like the "25-Year Reunion in Zurich" plan for fans of "Full-Time Expert" [5] - The introduction of AI translation is accelerating the multilingual and large-scale international dissemination of Chinese online literature, with over 3,200 new AI-translated works in 2024, accounting for nearly half of all translated works [7] - The efficiency of AI translation has improved nearly a hundredfold, with costs reduced by over 90%, enhancing user experience and engagement [9] Group 3: Overcoming Cultural Barriers - To address challenges in translation and cultural understanding, companies are promoting original overseas creations and utilizing universal cultural mediums like film and games for cultural translation [10] - A new phase of systematic development in the internationalization of Chinese online literature is underway, with collaborations like the three-year project with the British Library focusing on cultural exchange and IP co-creation [11] - The shift from "curiosity-driven dissemination" to "value resonance output" signifies a transformation in how Chinese cultural brands are establishing a global presence through technology and content [12]