Core Insights - In the first half of 2025, the company reported a revenue of 3.19 billion yuan and a net profit of 850 million yuan, marking a year-on-year growth of 68.5% [1] - The online business revenue grew by 2.3% to approximately 1.99 billion yuan, primarily driven by the increase in self-owned platform products [3] - The company aims to leverage its extensive IP reserves to become a key player in driving the evolution of China's IP ecosystem [1][4] Financial Performance - The online business revenue reached approximately 1.99 billion yuan, with self-owned product revenue at 1.75 billion yuan, accounting for 54.7% of online business revenue, a significant increase of 14.3% year-on-year [3] - IP operation and other revenues decreased by 46.4% to 1.2052 billion yuan, mainly due to the natural development cycle of film and television projects [3] Content Creation and User Engagement - The platform added 200,000 new authors and 410,000 new novels in the first half of 2025, with a total of 20 billion new words [4] - The average monthly paying user count reached 9.2 million, a year-on-year increase of 4.5%, with significant growth in the number of works receiving over 10,000 and 1 million monthly votes [4] IP Development and Merchandise - The GMV of IP derivative products reached 480 million yuan in the first half of 2025, nearing the total for the entire year of 2024 [5] - The company has partnered with nearly 10,000 online and offline channel merchants, enhancing its market presence [5] AI Integration and Global Expansion - The company is integrating AI technology into its content ecosystem, with a notable increase in interaction frequency between authors and AI tools [7] - The overseas reading platform WebNovel saw a 38% year-on-year increase in revenue from AI-translated works, which now account for over 35% of total revenue on the platform [8]