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加速彩电第四次变革 苏宁易购引领大屏焕新
Huan Qiu Wang· 2025-07-23 02:13
Group 1 - Su Ning Yi Gou held a press conference to promote the upgrade of television consumption, advocating a new paradigm of "1+1+N" to extend screens from living rooms to entire homes and various scenarios [1][4] - The company will launch a series of promotional activities starting July 25, including trade-in discounts of up to 2000 yuan and 50% off on large screens, aiming to accelerate the popularity of high-end products [1][4] Group 2 - The television industry is undergoing a transformation into the AI ultra-high-definition era, with smart TV penetration among young users expected to exceed 85% by 2024, and average daily usage reaching 4.5 hours [3] - The role of televisions is evolving from a mere viewing device to a versatile "lifestyle partner," catering to various activities such as health, remote learning, gaming, and outdoor entertainment [3] Group 3 - Su Ning Yi Gou's strategy includes enhancing user experience through innovative retail formats and upgraded store environments, focusing on high-end home appliance needs [5] - The company collaborates with major brands to create a new experience that integrates technology, lifestyle, and social interaction, featuring products like ultra-large screens and laser TVs [5] Group 4 - The "Big Screen Renewal Storm" initiative aims to resonate with consumers' aspirations for a better life, with the company planning to engage with the industry to promote this vision [6]