Core Insights - The 2025 Qilu Auto Show will take place from September 4 to 8 at the Shandong International Convention and Exhibition Center, showcasing major industry players and offering significant discounts, thus revitalizing the automotive market [1][12] - The domestic automotive market has experienced a double-digit growth in production and sales in the first seven months of the year, driven by the "old-for-new" policy, with production and sales reaching 18.235 million and 18.269 million vehicles, respectively, marking a year-on-year increase of 12.7% and 12% [3] - New energy vehicles are leading the growth with a 39.2% increase, achieving a penetration rate exceeding 45% [3] Industry Trends - The auto show will feature over 100 automotive brands, including major players in the new energy sector such as Tesla, Xiaomi, BYD, NIO, and Li Auto, as well as luxury brands like Lincoln, Volvo, Audi, and Cadillac, catering to diverse consumer needs [5][7] - The event will provide a platform for consumers to compare and test drive various models, with unprecedented discounts available [7] Consumer Engagement - The auto show has evolved from a simple trading platform to a symbol of automotive culture, incorporating cultural activities alongside purchasing incentives [8] - A "mass car purchase event" will be held, leveraging partnerships with multiple automotive brands to offer exclusive deals to consumers [10] - An interactive AI car exhibition assistant will be introduced, providing personalized vehicle recommendations and information to enhance the consumer experience [11]