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壹快评|治理“珠峰装电梯”类谣言不能止于辟谣
第一财经· 2025-11-30 13:34
Core Viewpoint - The article discusses the rising challenge of AI-generated misinformation, exemplified by the viral false claim of installing an elevator on Mount Everest, and emphasizes the need for comprehensive governance strategies beyond mere debunking of such claims [3][5][7]. Group 1: AI-generated Misinformation - Recent viral content about installing an elevator on Mount Everest has been debunked by authorities, highlighting the dangers of AI-generated false information [3][4]. - The maturity of AI-generated content technology has transformed absurd ideas into misleadingly realistic videos and images, exploiting human psychological tendencies to mislead audiences [3][4]. - The proliferation of AI-generated misinformation has led to a gray industry, with services offering to create fake accounts and content to attract clicks, raising concerns about potential scams and fraud [4][5]. Group 2: Governance Strategies - Simply debunking misinformation is insufficient; a comprehensive governance system is needed that includes technical standards, regulatory innovation, and legal improvements [5][6]. - A mandatory labeling system for AI-generated content is proposed to inform users about the nature of the content, especially for AI-generated digital personas [5][6]. - Utilizing advanced technologies like AI and big data for regulatory purposes can help identify and eliminate false information, while a collaborative mechanism among platforms, government, and users is essential for effective governance [6][7]. Group 3: Legal and Regulatory Framework - There is a call for enhancing existing laws related to cybersecurity, data protection, and personal information to specifically address the creation and dissemination of AI-generated misinformation [6][7]. - Strong legal repercussions for those engaging in illegal activities using AI-generated misinformation are necessary to deter such actions and protect public interests [6][7].