Core Viewpoint - The article discusses the rising challenge of AI-generated misinformation, exemplified by the viral false claim of installing an elevator on Mount Everest, and emphasizes the need for comprehensive governance strategies beyond mere debunking of such claims [3][5][7]. Group 1: AI-generated Misinformation - Recent viral content about installing an elevator on Mount Everest has been debunked by authorities, highlighting the dangers of AI-generated false information [3][4]. - The maturity of AI-generated content technology has transformed absurd ideas into misleadingly realistic videos and images, exploiting human psychological tendencies to mislead audiences [3][4]. - The proliferation of AI-generated misinformation has led to a gray industry, with services offering to create fake accounts and content to attract clicks, raising concerns about potential scams and fraud [4][5]. Group 2: Governance Strategies - Simply debunking misinformation is insufficient; a comprehensive governance system is needed that includes technical standards, regulatory innovation, and legal improvements [5][6]. - A mandatory labeling system for AI-generated content is proposed to inform users about the nature of the content, especially for AI-generated digital personas [5][6]. - Utilizing advanced technologies like AI and big data for regulatory purposes can help identify and eliminate false information, while a collaborative mechanism among platforms, government, and users is essential for effective governance [6][7]. Group 3: Legal and Regulatory Framework - There is a call for enhancing existing laws related to cybersecurity, data protection, and personal information to specifically address the creation and dissemination of AI-generated misinformation [6][7]. - Strong legal repercussions for those engaging in illegal activities using AI-generated misinformation are necessary to deter such actions and protect public interests [6][7].

Core Viewpoint - The article emphasizes the urgent need for a comprehensive governance system to address the challenges posed by AI-generated misinformation, highlighting the inadequacy of mere fact-checking in the face of evolving technology [1][3]. Group 1: Current Challenges - Recent incidents of AI-generated misinformation, such as false claims about installing elevators on Mount Everest, illustrate the growing threat of misleading content that exploits human psychological tendencies [1][2]. - The emergence of a gray industry around AI forgery techniques, including services that create fake social media accounts and utilize deepfake technology, poses significant risks, including criminal activities [2][3]. Group 2: Governance Strategies - A three-pronged governance approach is proposed, consisting of technical standards, regulatory innovation, and legal improvements to effectively combat AI-generated misinformation [3][4]. - Implementation of a mandatory labeling system for AI-generated content is recommended to inform users and mitigate the risks associated with deceptive media [3][4]. - The development of advanced regulatory tools, such as AI and big data technologies, is essential for identifying and eliminating false information online [4]. Group 3: Legal Framework - There is a call for the enhancement of existing laws related to cybersecurity, data protection, and personal information to specifically address the creation and dissemination of AI-generated misinformation [4]. - Strong legal repercussions for those engaging in illegal activities using AI-generated misinformation are necessary to deter such actions and protect public interests [4].