Core Viewpoint - The rise of AI-generated fake images for refund claims has sparked significant discussion, highlighting the need for stricter regulations in the e-commerce sector to combat misuse of technology [1][10][12]. Group 1: AI Misuse in Refund Claims - Consumers are using AI tools to create fake images of product defects to claim refunds, leading to a phenomenon referred to as "refund神器" [1][10]. - Examples include AI-generated images of products with fabricated defects, such as a hat with a fake stain that appears too perfect [1][3]. - Some consumers have successfully used AI to generate images that lack clear watermarks, making it difficult for merchants to identify the fakes [9][11]. Group 2: Impact on Small Merchants - The majority of affected merchants are small businesses dealing with low-value items, making them more vulnerable to such fraudulent claims [10][11]. - The shift in e-commerce platforms' refund policies has led to an increase in refund requests without the need for returns, further complicating the situation for small merchants [10][12]. Group 3: Legal and Regulatory Developments - The introduction of the "Artificial Intelligence Generated Content Identification Measures" aims to address the misuse of AI in e-commerce by mandating clear labeling of AI-generated content [15]. - The new regulations focus on identifying what content is generated, who generated it, and how it was created, which is crucial for both merchants and consumers [15]. - Non-compliance with these regulations could result in severe penalties for service providers and platforms, including fines and license revocation [15].