Core Viewpoint - Sharp, a Japanese home appliance brand, announced the launch of its first pure electric vehicle, LDK+, set to debut in 2027, aiming to sell through home appliance stores and residential builders [2][4]. Group 1: Product Overview - The LDK+ is a pure electric MPV model, designed to be an extension of the living room, featuring a distinctive front design with integrated LED headlights and a unique visual identity [4]. - The vehicle includes innovative scene-based functionalities, equipped with Sharp's AIoT platform for smart connectivity with home appliances, and supports V2H (Vehicle-to-Home) functionality, solar integration, and home battery systems [5]. Group 2: Strategic Partnerships and Development - Sharp is collaborating with Foxconn and Japanese startup FoloFly to develop the LDK+, with plans to introduce multiple electric vehicles in the future [5]. - The company had previously announced its entry into the electric vehicle market in September 2024, showcasing the LDK+ concept on social media [5]. Group 3: Financial Performance - Sharp reported a consolidated net loss of 149.98 billion yen for the fiscal year 2023, an improvement from a net loss of 260.8 billion yen in the previous fiscal year [6]. - For the fiscal year 2024, Sharp's revenue is projected to decline by 7%, although operating profit, recurring profit, and net profit have shown positive growth [6]. Group 4: Market Outlook and Challenges - Industry analysts express cautious views on Sharp's entry into the automotive sector, citing the company's declining home appliance business and lack of technological accumulation in vehicle manufacturing [7]. - Despite the skepticism, Sharp's CTO remains optimistic about the electric vehicle market's growth potential, particularly in Japan, where the EV penetration rate is only 1%, indicating significant room for expansion [7].