Core Insights - The report by TrendForce highlights the competitive landscape of AR glasses display technologies, particularly focusing on the growth opportunities for LEDoS (Micro LED on silicon) and LCoS technologies, with projected penetration rates of 37% and 7% by 2025, respectively, and further growth to 65% and 11% by 2030 [2][3]. Group 1: AR Glasses Market Dynamics - Major brands like Meta, Apple, Amazon, and RayNeo are intensifying their investments in AR glasses, leading to increased competition in display technology [2]. - Chinese brands dominate the AR glasses shipment market, initially focusing on viewing applications where brightness specifications are less critical, making the mature and cost-effective OLEDoS solution the mainstream display technology [2]. - As the industry evolves, the demand for brightness and light transmittance in AR glasses is rising, prompting brands to shift resources away from viewing products, with OLEDoS technology expected to reach a 53% penetration rate by 2025 before declining [2]. Group 2: Technology Penetration and Development - The short-term market for AI-assisted information display glasses is heating up, with various players, including Chinese cloud service providers and traditional consumer electronics brands, entering the AR terminal market and investing in LEDoS technology [3]. - The penetration rate of LEDoS technology is anticipated to rise to 37% by 2025, driven by rapid product development and supply chain collaboration [3]. - International brands are focusing on full-color LEDoS development, which may result in longer development timelines, but once products from Apple, Meta, and Google are mass-produced, they are expected to boost LEDoS penetration to 65% by 2030 [4]. Group 3: LCoS Technology Outlook - LCoS technology is favored by Meta due to its mature technology and cost-effectiveness, with expected penetration reaching 7% by 2025, although it faces challenges in high brightness and contrast performance [4]. - Chinese brands are less competitive in establishing LCoS technology barriers and have heavily invested in LEDoS, leading to a slowdown in LCoS growth, projected to reach 11% by 2030 [4].

Core Insights - The report from TrendForce indicates that the competition in AR glasses display technologies is intensifying, with significant growth opportunities for LEDoS and LCoS technologies, projected to reach penetration rates of 37% and 7% respectively by 2025, and further increasing to 65% and 11% by 2030 [2][3][4] Group 1: AR Glasses Market Dynamics - Major brands like Meta, Apple, Amazon, and RayNeo are actively investing in AR glasses, leading to a competitive landscape in display technology [2] - Chinese brands dominate the AR glasses shipment market, initially focusing on viewing applications, which has made OLEDoS the mainstream display technology due to its cost-effectiveness and mature processing technology [2] - As the industry evolves, the demand for brightness and transparency in AR glasses is increasing, leading to a decline in OLEDoS's market share after reaching a 53% penetration rate by 2025 [2] Group 2: LEDoS Technology Development - The market for AI-assisted information glasses is heating up, prompting various players, including Chinese cloud service providers and traditional consumer electronics brands, to enter the AR terminal market and invest in LEDoS technology [3] - The penetration rate of LEDoS technology is expected to rise to 37% by 2025, driven by rapid product development and collaboration with supply chains [3] - International brands are focusing on full-color LEDoS, which may result in longer development timelines, but once products from major players like Apple and Meta are mass-produced, the penetration rate is expected to reach 65% by 2030 [3] Group 3: LCoS Technology Outlook - LCoS technology is favored by Meta due to its mature technology and cost-effectiveness, with an expected penetration rate of 7% by 2025, although it faces challenges in high brightness and contrast [4] - Chinese brands are less competitive in establishing LCoS technology barriers and have heavily invested in LEDoS, which may slow LCoS's growth, projected to reach 11% by 2030 [4]

Core Insights - The report by TrendForce indicates that the competition in AR glasses display technologies is intensifying, with LEDoS and LCoS technologies poised for growth opportunities by 2025 and 2030 [1][2][3] Group 1: AR Glasses Market Trends - Major brands like Meta, Apple, Amazon, and RayNeo are actively investing in AR glasses, leading to increased competition in display technologies [1] - By 2025, the penetration rates for LEDoS and LCoS technologies are projected to be 37% and 7%, respectively, with further growth expected by 2030 to 65% and 11% [1][2] Group 2: Chinese Brands and Technology Adoption - Chinese brands are the primary drivers of AR glasses shipments, initially focusing on viewing applications, which led to the adoption of the mature and cost-effective OLEDoS technology [1] - As the industry evolves, the demand for brightness and transparency in AR glasses is increasing, prompting brands to shift resources away from viewing products [1] Group 3: LEDoS Technology Development - The market for AI-assisted information display glasses is heating up, with various players, including Chinese cloud service providers and traditional consumer electronics brands, entering the LEDoS segment [2] - The penetration rate of LEDoS technology is expected to rise to 37% by 2025, driven by rapid product development and collaboration with supply chains [2] Group 4: LCoS Technology Insights - LCoS technology is favored by Meta due to its cost-effectiveness and excellent power performance under average pixel brightness [3] - The penetration rate for LCoS technology is anticipated to reach 7% by 2025, with a slower growth forecast to 11% by 2030 due to challenges in high brightness and contrast [3]

Core Viewpoint - The article highlights the advancements in AR technology and the emergence of companies like Hangzhou Guangli Technology Co., Ltd. in the AR glasses market, particularly focusing on their innovative AR swimming goggles that provide real-time data to users [1][2]. Company Overview - Hangzhou Guangli Technology is a key player in the domestic AR industry, possessing unique technology advantages and innovative concepts, including proprietary holographic photoresist materials and self-developed optical systems [1][4]. - The company is the only one in China that has mastered AR swimming goggles optical technology and achieved mass production [1]. Product Features - The Holoswim AR smart goggles developed by Guangli Technology display real-time swimming data such as distance, time, and pace directly in front of the user's eyes, addressing the limitations of traditional counting methods [2][3]. - The latest product, Holoswim 2 Pro, features advanced head movement data algorithms and built-in sensors, achieving a data error rate of less than 1% [3]. - The goggles utilize proprietary holographic resin waveguide technology, which has been patented, to enhance the optical performance and user experience [3][4]. Market Position - Guangli Technology's Holoswim AR smart goggles series has achieved international leadership in its niche market, with sales growing exponentially [4]. - The company is expanding its product line beyond swimming to include outdoor sports, with plans to launch Holotrek AR outdoor glasses tailored for cycling, hiking, and other activities [6]. Innovation and Future Directions - The company aims to enhance the aesthetic and comfort aspects of its products while continuing to innovate technologically [7]. - Guangli Technology has applied for over 300 domestic and international patents and has established advanced micro-nano processing and holographic technology centers [6]. Industry Perspective - The article emphasizes the role of private enterprises like Guangli Technology in driving technological innovation and addressing key technical challenges in the AR industry [7].