Core Insights - Younger generations, particularly Gen Z (33%) and Millennials (26%), are increasingly preferring AI platforms for product research over traditional methods like search engines [1][3] - The report indicates a significant shift in consumer trust, with Gen Z and Millennials trusting AI platforms more than human recommendations for curated product suggestions [4][8] - The emergence of agentic commerce signifies a new era in shopping, where AI platforms are becoming integral to the consumer journey [3][6] Consumer Behavior Trends - A survey of 1,000 consumers across the U.S., U.K., and Australia/New Zealand reveals that 41% of all respondents use AI platforms daily, highlighting their growing importance in the shopping process [2][5] - Nearly half (48%) of consumers maintain a "perpetual shopping list," indicating a shift towards an "always-on" shopping mindset [6][8] - 63% of consumers abandon carts when required to create accounts, pointing to friction in the e-commerce experience [8] Trust and Loyalty Dynamics - 23% of Gen Z and 27% of Millennials trust AI product recommendations more than those from humans, showcasing a shift in how consumers perceive trust in the shopping journey [4][8] - Brands that engage with AI-driven platforms are likely to gain relevance and loyalty from younger consumers [3][6] Implications for Brands - Companies must develop strategies like Answer Engine Optimization (AEO) or Generative Engine Optimization (GEO) to leverage AI platforms effectively [5] - The integration of AI into the shopping experience necessitates that brands provide rich data to enhance consumer engagement and conversion [5][6] - The evolving landscape of consumer touchpoints, including platforms like YouTube and WhatsApp, requires brands to adapt their marketing strategies accordingly [6]