Snap is on a mission to diversify its revenue sources — moving from a business model in which it largely chases ad revenue to one where it can also make money through subscriptions and, eventually, hardware. The company’s latest quarterly earnings report shows that, so far, the firm is having moderate success with that strategy. In Q4, Snap’s revenue was $1.7 billion, which is up 10% year-over-year. Its average revenue per user was also up, slightly (to $3.62 from $3.44). The company’s net income was $ ...

Snap is on a mission to diversify its revenue sources—moving from a business model in which it largely chases ad revenue to one where it can also make money through subscriptions and, eventually, hardware. The company’s latest quarterly earnings report shows that, so far, the firm is having moderate success with that strategy.In Q4, Snap’s revenue was $1.7 billion, which is up 10% year-over-year. Its average revenue per user was also up, slightly (to $3.62 from $3.44). The company’s net income was $45 milli ...

Snap saw its daily active users fall by 3 million to 474 million in the fourth quarter as the social media platform said it substantially reduced marketing investments “to focus on more profitable growth.” Net income surged to $45.2 million from the $9.1 million the year before. The shares, which can be volatile after earnings, rose in after-market trading on the numbers. “Our Q4 results began to reflect the impact of our strategic pivot toward profitable growth, translating into revenue diversification an ...

Financial Data and Key Metrics Changes - Total revenue for Q4 2025 was $1.72 billion, representing a 10% year-over-year increase [32] - Advertising revenue reached $1.48 billion in Q4, up 5% year-over-year, primarily driven by growth in direct response (DR) advertising [32] - Other revenue increased by 62% year-over-year to $232 million, with subscribers growing 71% year-over-year to 24 million [32] - Adjusted gross margin reached 59% in Q4, up from 55% in Q3 and 57% in Q4 of the prior year [34] - Positive net income of $45 million in Q4, up from $9 million in the prior year [37] - Free cash flow was $206 million in Q4, with total free cash flow over the trailing twelve months at $437 million [38] Business Line Data and Key Metrics Changes - The advertising business is focusing on three core initiatives: fostering direct connections between brands and users, enhancing ad performance through AI, and expanding the advertiser base [6][7] - The subscription business, particularly Snapchat+, has become a significant growth driver, with a 71% increase in subscribers year-over-year [8] - Global impression volume increased approximately 14% year-over-year, driven by expanded advertising delivery across Sponsored Snaps and Spotlight [33] Market Data and Key Metrics Changes - Monthly active users reached 946 million, with a focus on growing in monetizable markets [5] - Global daily active users declined by 3 million quarter-over-quarter to 474 million, reflecting reduced community growth marketing investments [16][17] - Monthly active Snap Map users reached 435 million in Q4, up 6% year-over-year [15] Company Strategy and Development Direction - The company aims to balance community growth with top-line growth to pivot towards more profitable growth [6] - Plans to launch Specs in 2026, focusing on augmented reality and enhancing user experiences [19] - The strategy includes diversifying revenue streams and improving gross margins through higher-margin ad placements and subscription growth [9][10] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in achieving net income profitability and emphasized the importance of community engagement in developed advertising markets [10][18] - The regulatory environment poses near-term risks, particularly regarding age verification policies, but management believes the impact on revenue will be minimal [66] - The company is committed to maintaining long-term trust with its community while navigating regulatory challenges [18] Other Important Information - The company has authorized a new share repurchase program of $500 million to manage share count for long-term shareholders [38] - Adjusted operating expenses were $660 million in Q4, growing at a slower rate than revenue [36] - The company plans to invest in community safety and product development for Specs, which will contribute to adjusted operating expense growth [41] Q&A Session Summary Question: Insights on Snap Specs and its integration into the business - Management highlighted the excitement around Specs and the development of various use cases by developers, emphasizing the importance of engaging early adopters [46][47] Question: Q1 growth expectations and advertising trends - Management noted strong growth in active advertisers, particularly in the medium customer segment, and plans to build on this momentum in 2026 [54][55] Question: Subscription growth drivers and user engagement in North America - Management indicated that memory storage plans significantly contributed to subscriber growth and retention, while also addressing the need to balance user growth with revenue generation [60][62] Question: Regulatory risks and their impact on user engagement - Management acknowledged the potential impact of regulatory changes but expressed confidence in Snapchat's positive impact on user well-being compared to other platforms [66] Question: Synergy between Specs and Snap services - Management discussed the importance of developing a standalone brand for Specs and the potential for raising additional capital to support its rollout [74] Question: Deployment of AI tools and their benefits - Management noted that AI-generated code now constitutes a significant portion of new code at Snap, enhancing productivity and enabling faster development of new services [78]

Snap (NYSE:SNAP) Q4 2025 Earnings call February 04, 2026 05:00 PM ET Company ParticipantsBenjamin Black - Co-Head Internet Equity ResearchDavid Ometer - Head of Investor RelationsDerek Andersen - CFOEric Sheridan - Partner and Managing DirectorEvan Spiegel - CEO and Co-founderConference Call ParticipantsDan Salmon - Partner and Head of U.S. Internet Research AnalystJustin Patterson - Managing Director of Internet and Digital Media Equity Research AnalystKen Gawrelski - Equity Research AnalystRich Greenfield ...

Financial Data and Key Metrics Changes - Total revenue for Q4 2025 was $1.72 billion, representing a 10% year-over-year increase [31] - Advertising revenue reached $1.48 billion, up 5% year-over-year, primarily driven by growth in direct response (DR) advertising [31] - Other revenue increased by 62% year-over-year to $232 million, with subscribers growing 71% year-over-year to 24 million [31] - Adjusted gross margin reached 59%, up from 55% in Q3 and 57% in Q4 of the prior year [33] - Positive net income of $45 million was achieved in Q4, up from $9 million in the prior year [35] - Free cash flow was $206 million in Q4, with operating cash flow at $270 million [35] Business Line Data and Key Metrics Changes - The advertising business is focusing on three core initiatives: fostering direct connections between brands and users, enhancing ad performance through AI, and expanding the advertiser base [5][21] - Sponsored Snaps revenue grew significantly, with click-through rates increasing by 7% and click-through purchases by 17% from Q3 to Q4 [23] - The subscription business, particularly memory storage plans, has been a major driver of subscriber growth and retention [59] Market Data and Key Metrics Changes - Global monthly active users reached 946 million, with a slight decline in daily active users to 474 million [16] - Monthly active Snap Map users increased to 435 million, up 6% year-over-year [14] - Global impression volume increased approximately 14% year-over-year, driven by expanded advertising delivery [32] Company Strategy and Development Direction - The company aims to balance community growth with top-line growth to pivot towards more profitable growth [5] - Plans to launch Specs in 2026 are central to the company's long-term vision for augmented reality and spatial computing [19] - The focus is on diversifying revenue streams and improving gross margins through higher-margin ad placements and subscription growth [6][8] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in achieving a gross margin of 60% and emphasized the importance of profitable growth [8][9] - The regulatory environment poses near-term risks, particularly regarding age verification policies, but management believes it is essential for long-term trust [18][64] - The macro operating environment has remained stable, which is reflected in the Q1 revenue guidance [55] Other Important Information - The company has authorized a new share repurchase program of $500 million to manage share count for long-term shareholders [36] - Infrastructure costs per daily active user were $0.86 in Q4, indicating effective cost management [33] - The company plans to invest in community safety and product development for Specs, which will contribute to operating expense growth [39] Q&A Session Summary Question: Insights on Snap Specs and its integration into the business - Management highlighted the excitement around Specs and the variety of use cases being developed by creators, emphasizing the importance of engaging early adopters [44][46] Question: Q1 growth expectations and advertising trends - Management noted strong growth in active advertisers, particularly in the medium customer segment, and plans to scale operations further in 2026 [53] Question: Subscription growth drivers and marketing strategies - The company indicated that memory storage plans significantly contributed to subscriber growth and retention, with new features planned for the upcoming year [59] Question: Regulatory risks and their impact on user engagement - Management acknowledged the potential impact of regulatory changes but expressed confidence in Snapchat's positive effects on user well-being compared to other platforms [64] Question: Infrastructure spending decisions - Management clarified that while infrastructure investment has moderated, significant investments in AI and machine learning will continue to support ad platform improvements [80]

Q4 2025 Earnings Slides In some cases, you can identify forward-looking statements because they contain words such as "anticipate," "believe," "contemplate," "continue," "could," "estimate," "expect," "going to," "intend," "may," "plan," "potential," "predict," "project," "should," "target," "will," or "would" or the negative of these words or other similar terms or expressions. We caution you that the foregoing may not include all of the forward-looking statements made in this presentation. Forward-Looking ...

Snap, Inc. (NYSE:SNAP) shares rallied in Wednesday's extended trading after the company released its fourth-quarter earnings report, beating estimates on the top and bottom lines. Here's a look at the key figures from the quarter. SNAP stock is moving. Watch the price action here.The Details: Snap reported quarterly earnings of three cents per share, which beat the consensus estimate for a loss of three cents, according to data from Benzinga Pro.Quarterly revenue came in at $1.72 billion, which beat the ana ...

By Jaspreet Singh Feb 4 (Reuters) - Snap beat Wall Street estimates for fourth-quarter revenue, as more advertisers turned to the social media platform during the holiday season, ​sending its shares up over 2% in extended trading. The Snapchat-parent said total active advertisers ‌on the platform rose 28% in the fourth quarter, underscoring strength in direct response ads and growth in new ‌ad formats such as Sponsored Snaps and Promoted Places. The results calm investor jitters as advertisers increas ...

Follow us on LinkedIn, X and Facebook. Forward-Looking Statements Statements in this press release may be considered "forward-looking statements†within the meaning of Section 27A of the Securities Act of 1933, as amended (the "Securities Act†), and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act†), which are subject to the safe harbor created by such sections. Words such as "expects,†"believes,†"can,†"will,†"estimates,†and variations of such words and similar expressi ...