Core Viewpoint - Su Zhuangyuan has partnered with Intertek to achieve BAP certification, aiming to ensure high-quality and sustainable production of Chinese hairy crabs, addressing industry issues such as inconsistent standards and quality concerns [1][2][4]. Industry Overview - The Chinese hairy crab market has seen significant growth, with production increasing from 748,700 tons in 2016 to 839,000 tons in 2023, and demand rising from 743,000 tons to 844,300 tons in the same period [2]. - The wholesale market for hairy crabs reached 33.357 billion yuan in 2023, highlighting the industry's prosperity despite existing challenges like fraud and quality issues [2]. Company Achievements - Su Zhuangyuan has established itself as a quality benchmark in the hairy crab industry, having been recognized as the top brand in the new ingredient category for two consecutive years (2024-2025) [4][10]. - The company has successfully implemented a comprehensive quality control system, utilizing advanced technology and sustainable practices in its operations [7][8]. Strategic Initiatives - The partnership with Intertek and the attainment of BAP certification signify a commitment to international quality standards, enhancing consumer trust and safety [4][15]. - Su Zhuangyuan has invested in a large-scale distribution center and smart crab ponds, employing automation and AI technology to improve supply chain transparency and efficiency [8]. Brand Positioning - The brand's slogan "Choose Su Zhuangyuan for Quality Crabs" reflects its dedication to providing high-quality products, which has resonated well with consumers, leading to strong sales performance [10][11]. - Su Zhuangyuan aims to expand its market presence globally, with a mission to let "300 million people enjoy Su Zhuangyuan crabs all year round" and to showcase Chinese hairy crabs on the world stage [12][15].