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苏状元荣膺水产“奥斯卡”BAP认证,以国际标准重塑大闸蟹产业!
Sou Hu Wang· 2025-08-27 09:15
Core Viewpoint - Su Zhuangyuan has partnered with Intertek to achieve BAP certification, aiming to ensure high-quality and sustainable production of Chinese hairy crabs, addressing industry issues such as inconsistent standards and quality concerns [1][2][4]. Industry Overview - The Chinese hairy crab market has seen significant growth, with production increasing from 748,700 tons in 2016 to 839,000 tons in 2023, and demand rising from 743,000 tons to 844,300 tons in the same period [2]. - The wholesale market for hairy crabs reached 33.357 billion yuan in 2023, highlighting the industry's prosperity despite existing challenges like fraud and quality issues [2]. Company Achievements - Su Zhuangyuan has established itself as a quality benchmark in the hairy crab industry, having been recognized as the top brand in the new ingredient category for two consecutive years (2024-2025) [4][10]. - The company has successfully implemented a comprehensive quality control system, utilizing advanced technology and sustainable practices in its operations [7][8]. Strategic Initiatives - The partnership with Intertek and the attainment of BAP certification signify a commitment to international quality standards, enhancing consumer trust and safety [4][15]. - Su Zhuangyuan has invested in a large-scale distribution center and smart crab ponds, employing automation and AI technology to improve supply chain transparency and efficiency [8]. Brand Positioning - The brand's slogan "Choose Su Zhuangyuan for Quality Crabs" reflects its dedication to providing high-quality products, which has resonated well with consumers, leading to strong sales performance [10][11]. - Su Zhuangyuan aims to expand its market presence globally, with a mission to let "300 million people enjoy Su Zhuangyuan crabs all year round" and to showcase Chinese hairy crabs on the world stage [12][15].
苏状元惊艳亮相2025北京礼品展,邀您抢“鲜”千亿商机!
Sou Hu Wang· 2025-08-13 05:21
Core Viewpoint - The 52nd Beijing International Gifts, Premiums and Household Products Exhibition will take place from August 14 to 16, showcasing over 900 exhibitors and 200,000 creative gift products, with a focus on high-quality offerings from Su Zhuangyuan [1][3]. Company Overview - Su Zhuangyuan is positioned as a high-end fresh gift solution provider, emphasizing the unique seasonal delicacy of its hairy crabs, which are regarded as the top choice for business gifts and family gatherings during the Mid-Autumn Festival [5][12]. - The company has established a comprehensive supply chain for hairy crabs, focusing on ecological farming and scientific management, ensuring high-quality products through rigorous selection processes [5][6]. Product Quality and Certifications - Su Zhuangyuan's hairy crabs are cultivated using premium seed sources and a 530-day slow-rearing process, resulting in crabs with high meat quality and rich flavor [5][6]. - The company has achieved multiple global and industry certifications, including BAP, GAP, and BRC, ensuring quality assurance throughout the entire supply chain [8]. Packaging and Customer Service - The packaging for Su Zhuangyuan's products has been upgraded to reflect a premium image, with designs that symbolize good fortune and celebration, suitable for both personal and business gifting [8][10]. - The company offers a risk-free purchasing experience with comprehensive customer service, including 24/7 support and a hassle-free return policy [10][11]. Brand Influence and Market Position - Su Zhuangyuan has signed actress Ma Yili as its brand ambassador, enhancing its brand visibility and market influence [11]. - The company has consistently ranked first in online sales of high-end hairy crabs for two consecutive years and has received numerous accolades, including being the official crab partner for the Boao Forum for Asia [11][14]. Industry Impact and Vision - Su Zhuangyuan aims to transform the perception of hairy crabs in the market, addressing long-standing issues such as quality inconsistency and transparency [12][14]. - The company is committed to becoming a leader in the agricultural and food sectors, focusing on safety, technology, and brand development to enhance the quality of life for consumers [12][14]. Event Participation - At the upcoming Beijing Gift Exhibition, Su Zhuangyuan plans to showcase its unique offerings and industry expertise, aiming to set a new standard for quality gifting in the market [16].