Core Viewpoint - Mixue Ice Cream has become a leading global fresh tea beverage company with over 46,000 stores worldwide since its establishment in 1997, supported by local government initiatives [1] Group 1: Government Support - The government has provided comprehensive support to Mixue Ice Cream, facilitating its transition from a local brand to a global chain [1] - Through initiatives like the "Learning, Inspection, Improvement, and Enterprise Observation" campaign, the government has actively listened to the company's needs and offered guidance on food safety, compliance, and operational support [1] - The government has also enhanced policies to assist companies in expanding into overseas markets, providing a platform for international cooperation [1] Group 2: Business Development Strategy - The company aims to optimize its product and service offerings while building a self-controlled, safe, and efficient digital supply chain [1] - Mixue Ice Cream is focused on innovating diverse consumption scenarios to inject new momentum into the retail industry's transformation and upgrading [1] - The continuous release of national policy dividends presents unprecedented development opportunities for the company [1]

Core Viewpoint - JD.com integrates green concepts into its development strategy, promoting high-quality development of a green low-carbon economy through initiatives such as building a green supply chain, advocating for green consumption, and enhancing technological empowerment [1][2]. Group 1: Green Initiatives - JD.com initiated the "Qingliu Plan," focusing on supply chain aspects like warehousing, transportation, and transactions, establishing multiple industry standards [2]. - In the warehousing segment, JD.com is creating "low-carbon parks," exploring "green packaging" in logistics, and promoting "circular degradation" in transactions [2]. - Since 2022, JD.com launched the "Qinglv Plan," encouraging consumer participation in green consumption and carbon-inclusive mechanisms, while collaborating with brand merchants to reduce carbon emissions in the supply chain and sales processes [2]. Group 2: Technological Empowerment - JD.com utilizes digital technology to connect and optimize various stages of production, circulation, consumption, and services, creating a unique new generation of digitalized green infrastructure supply chain [2]. - The self-developed digital carbon reduction technology has been included in the national green technology promotion catalog [2]. - The supply chain carbon footprint management platform, "Jing Carbon Hui," serves over 100 brands and has managed more than 40 million shipping orders [2]. Group 3: Government and Enterprise Collaboration - JD.com's government and enterprise business focuses on procurement management, integrating carbon footprint digital management technology with platforms like JD.com Smart Procurement to advance the construction and application of green procurement supply chains, making government and enterprise procurement smarter and greener [2].