Companies are obsessed with the young. But baby boomers are a far more lucrative market, @AndreaFelsted writes (via @opinion) https://t.co/AUcjqwJtt9 ...

Diana Olick: Senior living. Long and under the radar real estate play with a sometimes unattractive reputation, but it is on the edge of a boom, a baby boom, to be exact, more than 4 million boomers will hit 80 in the next five years, and occupancy at both active adult and assisted living communities is already rising fast. This as annual inventory growth just dropped below 1% the first time that's happened since tracking began in 2006 ventas a $31 billion Senior Living.Reid is betting big on the longevity ...