Generational Trends & Demographics - Over the next 5 years, over 60% of the global population will be Gen Z, Gen Alpha, and Gen Beta [1] - These generations (born post-1997) will comprise over 45% of the workforce in the next 5 years [1] - Gen Alpha started in 2013, marking a shift towards true AI natives [17] - Gen Beta, starting from 2025, will be at the forefront of biotechnology and AI technology [19] Generational Characteristics & Workplace Implications - Gen Z is questioning toxic work trends and prioritizing work-life balance [16] - Gen Z is digitally savvy and values inclusivity and authenticity [16] - Gen Alpha is characterized as "kid adults" due to their refined tastes and adoption of adult-like behaviors [18] - Gen Alpha, despite technological proficiency, still craves human connection [19] Parenting & Education Strategies - Understanding Gen Next is crucial for various stakeholders, including doctors, teachers, policymakers, parents, entrepreneurs, and innovators [2] - The industry emphasizes the need to parent children for the future, not based on past parenting methods [6] - The industry recommends fostering open communication, empathy, and strong bonds before setting boundaries with the next generation [23][24][25][26] - The industry suggests shifting focus from instant gratification (dopamine) to delayed gratification (duty) and prioritizing values over skills [29][30]

Market Focus - Companies are overly focused on younger demographics [1] - Baby boomers represent a more profitable market segment [1]

Market Trends & Industry Dynamics - Senior living is on the edge of a boom due to the aging baby boomer population, with over 4 million boomers expected to reach 80 in the next five years [1][2][3] - The over 80 population is expected to grow by 28% in the next five years, significantly outpacing the overall US population growth of about 1% [3] - Annual inventory growth in senior living has dropped below 1% for the first time since 2006, indicating constrained supply [1] - Demand-supply dynamics strongly favor owners of senior living assets due to decade-long tailwinds and historically low supply growth [5] - The senior living sector is becoming increasingly consumer-driven, with residents paying out-of-pocket for care and amenities [25][26] - The great investment opportunities always go back to where is the demand, senior living is such a great investment opportunity is that the demand is in this longevity economy [32][34] Investment Opportunities & Financial Performance - Ventas is investing billions of dollars annually in senior living, seeing returns in the 7% range going in, with unlevered IRR in the low to mid teens, and acquiring assets below replacement costs [1][3] - Baby boomers, who are now turning 80, control $78 trillion, which is half the assets in the US, with the average net worth of over 75 household is 1 million plus [12] - Ventas benefits from higher development costs because it has an installed base and is acquiring assets below replacement cost [14] - Ventas has wildly outperformed the S&P 500 during the CEO's tenure [31] Risks & Challenges - Potential risks include macroeconomic factors like stagflation or recession, and ensuring sufficient caregivers and labor [21][22] - Scarcity of construction labor and tariffs will keep construction costs relatively elevated [23]