Core Insights - The "Enjoy Warm Winter, Benefit from Jiuquan" consumption season event was launched on December 31, 2025, aimed at boosting local consumer spending [1][2] - The event focuses on key consumption sectors such as automobiles, home appliances, supermarkets, and dining, offering government subsidies and enterprise discounts to enhance consumer experience [2] Group 1 - The event is expected to drive consumption by 500 million yuan [2] - Since the beginning of 2025, the city has implemented various measures to stimulate consumption, including a total of 1.93 billion yuan in funds for the old-for-new policy and 1.5 billion yuan in consumption promotion funds [2] - A total of 195 promotional activities have been conducted, directly boosting consumption by 2 billion yuan, indicating a stable and prosperous consumption market [2]

《意见》强调，要聚焦消费重点领域加大金融支持，结合消费场景和特点创新金融产品，持续推 动消费领域金融服务提质增效。优化消费支付服务，健全消费领域信用体系建设，加强金融消费 权益保护。下一步，中国人民银行将会同有关部门加快推动《意见》各项政策实施落地，强化跟 踪监测，指导金融机构持续加大消费领域金融支持力度，为更好发挥消费对经济发展的基础性作 用提供有力金融支撑。 内需是经济发展的基本动力。习近平总书记指出，要加快补上内需特别是消费短板，使内需成为 拉动经济增长的主动力和稳定锚。 2025 年《政府工作报告》将"大力提振消费、提高投资效益， 全方位扩大国内 封 面专题：大力提振消费 全方位扩大国内需求 需求"列为今年首要任务。 2025 年 3 月 16 日，中办、国办印发《提振消费专项行动方案》，从 提升消费能力、增加优质供给、改善消费环境等方面提出了提振消费的顶层政策框架。党中央、 国务院的各项政策体现了进一步凝聚共识、拓宽思路，把经济政策着力点更多转向促消费具有重 要意义。 为贯彻落实党中央、国务院决策部署，完善扩大消费长效机制，更好满足消费领域金融服务需 求，近日中国人民银行、国家发展改革委、财政部、商 ...