Brand Rebranding

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AGS to Rock the Bolt at G2E 2025 With Bold New Brand and Largest Showcase in Company History
Globenewswire· 2025-09-24 21:15
Core Insights - AGS is set to unveil a new brand identity and showcase its largest product range at the Global Gaming Expo (G2E) in October 2025 [2][8] - The rebranding reflects AGS's transformation into a global supplier across all gaming categories, having significantly scaled its operations and expanded its market presence [5][6] Company Transformation - The new bolt logo symbolizes AGS's growth from a Class II slot supplier to a leading player in Class III slots and table games [5][6] - Since its last rebrand in 2014, AGS has doubled global slot sales, increased interactive revenue by over 150%, and grown table revenue by more than 50% [6] Product Showcase at G2E - AGS will present 86 slot titles, eight table games, and a dedicated zone for its interactive division, AGSi, at G2E [2][6] - Highlights include the Spectra SL75+ Premium™ cabinet, Flex games across Spectra™ cabinets, and the Bonus Spin Xtreme™ table innovation [7] Market Position - AGS ranks among the top five slot suppliers and top two table content providers in North America, frequently holding the 1 position as an online slot supplier [6]
Cracker Barrel's recovery may be ‘protracted,' as younger diners stay away, analysts say
MarketWatch· 2025-09-18 20:46
Core Viewpoint - The restaurant chain is facing challenges in its rebranding efforts, which have been temporarily hindered according to Bank of America [1] Group 1 - The brand evolution efforts are currently at risk of being stalled [1] - The restaurant chain is dealing with the fallout from its rebranding initiatives [1]
MSNBC To Rebrand As ‘MS NOW'
Forbes· 2025-08-18 14:25
Group 1 - MSNBC will rebrand itself as "MS NOW," which stands for My Source, News, Opinion, World, later this year to emphasize its mission of providing breaking news and opinion journalism based on accurate facts [3][5] - The decision to change the name was made after significant debate and is part of NBC's strategy to spin off its cable properties into an independent media company called Versant [4][5] - The new branding reflects a desire for independence from NBCUniversal, with the CEO of Versant stating that the future success of the network is not tied to remaining within the NBC family [5][6] Group 2 - The familiar name MSNBC, which originated from a partnership with Microsoft in 1996, will be replaced as part of the transition, although the partnership formally ended in 2012 [10] - CNBC will retain its name but will remove the peacock logo, indicating a broader rebranding effort across NBC's cable properties [9] - The rebranding will be supported by a significant marketing campaign to familiarize viewers with the new "MS NOW" identity [9]
National Vision, Inc. Unveils Bold New Brand Identity as Part of Strategic Transformation
Prnewswire· 2025-08-05 12:00
Core Insights - National Vision is undergoing a significant brand transformation to better align with the evolving needs of consumers and the healthcare landscape, reflecting its purpose and momentum as it enters a new chapter [1][2][3] Company Overview - National Vision Holdings, Inc. operates over 1,200 stores across 38 states and Puerto Rico, focusing on making quality eye care and eyewear more affordable and accessible [5] Brand Transformation - The new brand identity includes a design system that emphasizes simplicity and accessibility, featuring a new symbol inspired by the eye's iris and a refined color palette that reflects natural hues [2][3] - The rebranding is part of a broader strategy to modernize the company's presence both in-store and online, starting with the visual identities of its retail brands, including America's Best [3] Strategic Goals - The company aims to build a more dynamic and responsive organization that connects deeply with consumers, doctors, and associates, enhancing its mission through innovative approaches [2][3]