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MSNBC To Rebrand As ‘MS NOW'
Forbes· 2025-08-18 14:25
CRASTO .. The change comes as part of NBC's spinoff of its cable properties into an independent media company, Versant, which has a portfolio of brands including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel. "Over the last eight months, we have worked to untether ourselves from NBC News and embrace our independence," Kutler said. "During this time of transition, NBCUniversal decided that our brand requires a new, separate identity." MORE FOR YOU "The future of our success is not tied to remai ...
Comcast spinoff Versant announces board of directors. Here's the slate
CNBC· 2025-07-24 14:00
Group 1 - Comcast announced the expected board members for its cable networks spinout, Versant, which will include individuals from media, technology, finance, and other industries [1][2] - Versant will serve as the parent company for NBCUniversal's cable networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY, and Golf Channel, as well as digital platforms like Fandango and Rotten Tomatoes [2] - The spinoff of Versant is anticipated to be completed by the end of this year [2] Group 2 - The proposed board members for Versant include Mark Lazarus, David Novak, Rebecca Campbell, Creighton Condon, Michael Conway, David Eun, Gerald L. Hassell, Scott Mahoney, Maritza Montiel, and Len Potter [3]
Comcast's cable spinoff to be named Versant, picked to emphasize corporate versatility
CNBC· 2025-05-06 18:05
Group 1 - Comcast's spinoff of its NBCUniversal cable network portfolio will be named Versant, concluding a months-long naming process [1] - Versant will own cable networks such as USA, CNBC, MSNBC, Oxygen, E!, SYFY, and Golf Channel, along with digital assets like Fandango and Rotten Tomatoes [2][4] - The remaining NBCUniversal assets, including Peacock and Universal Studios, will stay with Comcast [3] Group 2 - The name Versant is intended for business-to-business purposes and will not be consumer-facing, focusing on individual brands instead [3][4] - Versant is expected to be spun out from Comcast before the end of 2025, with the new company's assets generating approximately $7 billion in revenue last year [4] - The company aims to build a growth narrative for investors, potentially including acquisitions beyond traditional media [5] Group 3 - The emphasis on versatility reflects the changing media landscape, with plans to expand beyond linear TV and streaming [5][6] - An example of this strategy is the Golf Channel's acquisition of GolfNow, indicating a move towards building profitable businesses outside of traditional media [6]