Core Insights - The article discusses the explosive growth of Chinese companies' overseas expansion driven by digitalization, emphasizing the importance of short video and live streaming as essential marketing tools in cross-border e-commerce [1] Group 1: Short Video Operations - Short video platforms like TikTok and Kwai are becoming new global traffic entry points, with TikTok expected to surpass 2.5 billion monthly active users by 2025, fundamentally changing traditional e-commerce logic [1] - Key strategies for overseas expansion include localized content production tailored to market preferences, data-driven A/B testing to optimize video elements, and multi-account matrix operations for effective brand presence [2][3] Group 2: Live Streaming Matrix - Live streaming e-commerce shows varied development across global markets, with Southeast Asia achieving conversion rates of 8-12%, significantly higher than traditional e-commerce [2] - Effective live streaming strategies involve time zone coverage for continuous broadcasting, technology-driven experience upgrades, and a tiered influencer distribution system to maximize engagement and sales [3] Group 3: Full-Chain Supply Chain - A robust supply chain is crucial for supporting the traffic generated by short videos and live streaming, including intelligent product selection systems, optimized cross-border logistics, and compliance risk management [4] - Companies are leveraging data analytics to adjust product strategies based on trending topics and improving logistics efficiency through advanced warehousing solutions [4] Group 4: Technology Integration - The application of bytecode technology enhances content generation automation, significantly increasing production efficiency and reducing costs for cross-border e-commerce businesses [5] - Real-time user profiling and cross-platform data integration are essential for creating a seamless flow from traffic to conversion and fulfillment [6] Group 5: Challenges and Responses - Successful case studies indicate that a "trinity" model combining short video content, live streaming conversion, and rapid supply chain response can reduce customer acquisition costs by 40% and increase repurchase rates by 25% [7] - Companies face challenges such as cultural gaps, data compliance risks, and supply chain flexibility, necessitating localized teams, edge computing for data processing, and dynamic supplier scoring systems [8]