C端业务和本地化战略

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麦德龙“胖改”首店亮相,仓储式超市本土化新尝试能否成功?
Sou Hu Cai Jing· 2025-08-17 16:43
Core Insights - Metro, a warehouse-style supermarket giant known for its B2B business and paid membership system, has implemented significant renovations at its Sijiqing store in Haidian District, Beijing, marking an important step in its C-end business and localization strategy [1][8] - The store reopened on August 15 after a short closure, attracting a large number of customers with its new offerings and layout [1] - The renovation drew inspiration from the successful retail brand Pang Donglai, focusing on product selection, service upgrades, and employee care [1][9] Product and Service Innovations - The Sijiqing store has reduced its product range to approximately 8,000 items, achieving a product turnover rate of 55%, while emphasizing baked goods and ready-to-eat products [5] - The store introduced a dedicated live seafood section, which was previously uncommon, to enhance the shopping experience based on consumer demand [3] - Metro retained its two private labels, "Yike" and "Maizhenxuan," while maintaining a 25% share of imported products to balance international quality with everyday consumer needs [5] Customer Experience Enhancements - The store has implemented "no-disturb shopping" to provide a more immersive shopping experience, along with extended operating hours and additional employee facilities [8] - New services such as meat slicing without processing fees and a convenience service area offering ice, packaging, blood pressure measurement, and weight checking have been well received by customers [5] - The company aims to better meet consumer needs, particularly focusing on younger demographics and localization efforts through various collaborations and product introductions [9]