麦臻选

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麦德龙“胖改”首店亮相,仓储式超市本土化新尝试能否成功?
Sou Hu Cai Jing· 2025-08-17 16:43
Core Insights - Metro, a warehouse-style supermarket giant known for its B2B business and paid membership system, has implemented significant renovations at its Sijiqing store in Haidian District, Beijing, marking an important step in its C-end business and localization strategy [1][8] - The store reopened on August 15 after a short closure, attracting a large number of customers with its new offerings and layout [1] - The renovation drew inspiration from the successful retail brand Pang Donglai, focusing on product selection, service upgrades, and employee care [1][9] Product and Service Innovations - The Sijiqing store has reduced its product range to approximately 8,000 items, achieving a product turnover rate of 55%, while emphasizing baked goods and ready-to-eat products [5] - The store introduced a dedicated live seafood section, which was previously uncommon, to enhance the shopping experience based on consumer demand [3] - Metro retained its two private labels, "Yike" and "Maizhenxuan," while maintaining a 25% share of imported products to balance international quality with everyday consumer needs [5] Customer Experience Enhancements - The store has implemented "no-disturb shopping" to provide a more immersive shopping experience, along with extended operating hours and additional employee facilities [8] - New services such as meat slicing without processing fees and a convenience service area offering ice, packaging, blood pressure measurement, and weight checking have been well received by customers [5] - The company aims to better meet consumer needs, particularly focusing on younger demographics and localization efforts through various collaborations and product introductions [9]
麦德龙也“胖改” 会员店商品力竞争再起
Bei Jing Shang Bao· 2025-08-17 12:39
Core Insights - Metro's "Fat Transformation" strategy aims to enhance its competitive edge in the membership store sector by significantly altering its product structure and focusing on product strength [1][4][6] Group 1: Product Strategy - The Beijing Siqiquan store has undergone a major product restructuring, reducing the number of SKUs to approximately 8,000 with a product replacement rate of 55%, while increasing the number of baked goods and ready-to-eat items by nearly six times [4][6] - Metro's private label, exclusive, and imported products account for over 40% of its offerings, with imported goods making up about 25% [4] - The company plans to launch 200-300 new private label products annually, maintaining a penetration rate of over 70% across various categories, particularly in snacks, personal care, and beverages [4][6] Group 2: Market Dynamics - The membership store sector in China has experienced rapid growth, averaging over 30% annually since 2020, driven by changing consumer behaviors and the rise of the middle class [6][9] - The market is witnessing a bifurcation, with leading companies expanding aggressively while weaker brands are exiting, indicating a significant industry reshuffle [6][7] Group 3: Competitive Landscape - Competitors like Hema X have faced challenges, leading to store closures due to insufficient differentiation in product quality and high customer acquisition costs [7] - Sam's Club has faced criticism for its choice of mainstream brands, resulting in a trust crisis among consumers [8] Group 4: Future Outlook - The next few years are critical for determining market positions as the industry shifts from scale expansion to quality enhancement [9] - Experts suggest that Metro should strengthen its dual B2B and B2C strategy, leveraging its existing supply chain advantages to enhance consumer offerings [9]
当“胖改”风吹到麦德龙
Sou Hu Cai Jing· 2025-08-17 11:58
8月15日,位于北京海淀区的麦德龙四季青店在经历短期闭店调改后恢复营业。这是麦德龙在全国落地的首家"学习胖东来自主调改"门店,从商品精选、服 务升级到员工关怀多方面全面焕新。对于麦德龙而言,积极"胖改"的背后,是其进一步重视to C业务以及本地化的尝试。 麦德龙四季青店外观。(中国商报记者 冉隆楠/摄) 首家"胖改"麦德龙开业 作为麦德龙在全国的第一家"胖改店",四季青店开业当天吸引了大批消费者。 中国商报(记者 冉隆楠)谁也没想到,"胖改"的风有一天吹向了麦德龙——一家拥有付费会员体系并以to B业务闻名的仓储式超市。 据该负责人介绍,四季青店的商品数量精简至约8000支,全场商品汰换率达到55%,重点增加的烘焙和熟食等品类商品数量相比调改前增加了近6倍,引入 了不少胖东来同源的商品。 值得一提的是,麦德龙两大自有品牌"宜客"和"麦臻选"依然保留,麦德龙颇具优势的进口商品占比保持在25%,价格带覆盖从民生到中高端,既丰富了日常 生活的"烟火气",也保留了德式品质消费的"国际范"。 服务体验全面升级 记者在现场注意到,和物美胖改店、永辉胖改店不同的是,四季青店对装修并未进行整体大改,依然保持原有的装修风格。从 ...
麦德龙会员店也“胖改”,商品汰换率约55%
Jing Ji Guan Cha Wang· 2025-08-15 13:16
调改后的门店商品数量精简至约8000支,商品汰换率约55%。调改后的门店重点增加了烘焙和熟食等品 类,这些品类的商品数量相比调改前增加了近6倍。同时,调改后的门店保留了"宜客"和"麦臻选"两大 麦德龙自有品牌产品。据介绍,麦德龙四季青店的进口商品占比保持在25%。 经济观察网物美集团近期在门店调改上又有新动作,继此前学习胖东来模式对物美超市进行调改后,该 公司又将这一模式延伸至旗下仓储会员店麦德龙。8月15日,位于北京海淀区的麦德龙四季青店重装亮 相,成为麦德龙全国首家"学习胖东来"自主调改的门店。 ...
会员店也学胖东来,麦德龙全国首家“胖改店”北京四季青店开业
Bei Ke Cai Jing· 2025-08-15 08:24
Core Insights - The newly renovated Metro store in Beijing's Haidian District represents the first "self-adjustment" store inspired by the local brand "Pang Dong Lai," marking a significant step in Metro's localization and innovation strategy [1] - The store has streamlined its product offerings to approximately 8,000 items, achieving a product replacement rate of 55%, with a notable increase in bakery and ready-to-eat food categories by nearly six times [1] - The store has also upgraded its trendy toy offerings, including blind boxes and collectible figures, while maintaining a strong presence of Metro's private labels, which account for over 40% of the product mix [1] Product and Brand Strategy - Metro's private label products have a penetration rate consistently above 70%, with snacks, personal care, and beverages being the top-performing categories [1] - The private labels "Mai Zhen Xuan" and "Yi Ke" have maintained double-digit sales growth for five consecutive years, with 200-300 new products launched annually [1] Food Safety and Customer Experience - The renovated store adheres to Metro's nationwide quality control system, following HACCP international certification standards and integrating a full traceability system to ensure food safety [2] - The store features a new food safety testing room and employs AI technology for real-time monitoring of fresh products and cold chain logistics, significantly enhancing operational efficiency [2] - Customer experience has been upgraded with features like "no-interruption shopping," a relaxation area, and various convenient services such as free beverages, heating, and pet storage [2] Supply Chain and Service Adaptation - Metro's adaptation of "Pang Dong Lai" focuses on supply chain and service improvements, which do not conflict with its membership model, aiming to provide a richer product variety for members [2] - The company emphasizes a balance between local consumer needs and international quality control standards, while also targeting a younger demographic [2]