当社会持续探讨老龄化命题时，一个根本性的问题愈发值得思考：什么才是长者真正需要的颐年生活？ 这一问题的答案，随着中国平安旗下高品质康养品牌"平安臻颐年"的首个旗舰城芯项目——颐年城·静 安8号盛大开业，变得清晰与具体。 "答案可以概括为三大关键词：归属感、安全感、价值感。"平安人寿董事长特别助理兼康养事业部总经 理王宇科道出了核心答案。 这三大关键词绝非空洞的概念，它们正通过"城芯"的黄金区位、坚实的健康体系与丰富的生命体验，具 象化为每一天的颐年生活。 颐年城·静安8号的启幕，不仅为中国长者增添一个标杆性的享老选择，更是中国平安夯实"综合金融+医 疗养老"双轮驱动战略的关键落子。它宣告了高品质康养"城芯时代"的来临，也为中国养老行业提供了 可资借鉴的全新"平安范式"。 从生存保障到生活享受的养老革命 传统养老模式往往难以跳脱"照料"与"隔离"的二元困境：长者要么在远离城市的郊区机构中陷入"孤岛 化"生活，要么在居家环境中面临医疗响应滞后、精神生活匮乏等现实难题。养老，似乎总与"退出社会 舞台""失去生活主动权"画上等号。 在此背景下，颐年城·静安8号的出现，不仅是对物理空间的升级，更是一场从"生存型养老"迈 ...

Core Insights - The article highlights the transformation of China's elderly care industry, emphasizing the integration of senior living into urban environments, as exemplified by Ping An's Yinian City project in Shanghai's Jing'an District [1][3][4] Group 1: Industry Trends - Global aging is a pressing issue, with the UN projecting that by 2025, the population aged 65 and older will exceed 850 million, representing about 10.7% of the global population [3] - China faces unique challenges with its rapidly aging population, including a "premature aging" phenomenon alongside declining birth rates and increasing numbers of empty nesters [3][4] - The need for a tailored approach to elderly care in China is emphasized, moving away from merely replicating international models to developing solutions that meet local demands [3][4] Group 2: Ping An's Approach - Ping An's Yinian City project is strategically located in urban centers, breaking away from the traditional suburban retirement community model, which often isolates seniors [4][6] - The project aims to meet higher-level needs of seniors, such as social interaction and access to quality urban resources, rather than just basic living requirements [6][7] - The integration of cultural, medical, and recreational resources within the community allows seniors to maintain an active lifestyle and social connections [7][9] Group 3: Technological Integration - Technology plays a crucial role in enhancing elderly care services, addressing issues like insufficient caregiving staff and delayed health monitoring [10][12] - Ping An's approach incorporates IoT, AI, and big data to improve service efficiency and quality, ensuring a comprehensive care system [10][12] - The community features a smart interactive system that allows seniors to manage their daily activities, medication, and health monitoring seamlessly [13][14] Group 4: Healthcare Collaboration - Ping An has established partnerships with over 90 top-tier hospitals in Shanghai, creating a "hospital-community" alliance to ensure comprehensive healthcare access for residents [14][16] - The community offers a range of integrated medical services, including health management, chronic disease management, and emergency response, tailored to the needs of seniors [16][19] - The focus is on preventive care and holistic health management, aiming to reduce the incidence of diseases through lifestyle and dietary interventions [16][19] Group 5: Market Potential and Future Directions - With over 300 million people aged 60 and above in China, there is significant potential in the silver economy, which can foster the development of world-class elderly care enterprises [21] - Ping An aims to elevate industry standards and promote collaborative growth within the elderly care sector, aligning with national goals for the silver economy [21][20] - The company is committed to creating a "comprehensive financial + medical elderly care" strategy, leveraging its resources to provide a full-cycle service for seniors [20][19]