当社会持续探讨老龄化命题时，一个根本性的问题愈发值得思考：什么才是长者真正需要的颐年生活？ 这一问题的答案，随着中国平安旗下高品质康养品牌"平安臻颐年"的首个旗舰城芯项目——颐年城·静 安8号盛大开业，变得清晰与具体。 "答案可以概括为三大关键词：归属感、安全感、价值感。"平安人寿董事长特别助理兼康养事业部总经 理王宇科道出了核心答案。 这三大关键词绝非空洞的概念，它们正通过"城芯"的黄金区位、坚实的健康体系与丰富的生命体验，具 象化为每一天的颐年生活。 颐年城·静安8号的启幕，不仅为中国长者增添一个标杆性的享老选择，更是中国平安夯实"综合金融+医 疗养老"双轮驱动战略的关键落子。它宣告了高品质康养"城芯时代"的来临，也为中国养老行业提供了 可资借鉴的全新"平安范式"。 从生存保障到生活享受的养老革命 传统养老模式往往难以跳脱"照料"与"隔离"的二元困境：长者要么在远离城市的郊区机构中陷入"孤岛 化"生活，要么在居家环境中面临医疗响应滞后、精神生活匮乏等现实难题。养老，似乎总与"退出社会 舞台""失去生活主动权"画上等号。 在此背景下，颐年城·静安8号的出现，不仅是对物理空间的升级，更是一场从"生存型养老"迈 ...

Core Viewpoint - The recent policy guidance from the National Financial Regulatory Administration aims to promote high-quality development in the health insurance sector, providing significant opportunities for product innovation and market expansion for insurance companies, particularly benefiting industry leaders like Ping An [1][4][18]. Policy Impact - The new policy addresses long-standing issues in the industry, such as product uniformity and insufficient collaboration in medical insurance, creating a clear development path for health insurance and injecting strong momentum for high-quality growth [4][5]. - The policy encourages the introduction of innovative products like personal account-based long-term medical insurance and dividend-type long-term health insurance, breaking traditional limitations and opening new avenues for product development [5][6]. - Aiming for a multi-tiered health insurance market by 2030, the policy sets stable expectations for industry growth, attracting more resources into the health insurance sector [5][6]. Company-Specific Developments - Ping An Life has launched the eShengbao series of products, aligning with the new policy's direction by offering flexible coverage options and incorporating advanced medical treatments, thus becoming a direct beneficiary of the policy [6][7]. - The eShengbao series enhances service integration by providing comprehensive coverage throughout the healthcare process, aligning with the policy's advocacy for a full-cycle health service model [6][7]. - Ping An's "An You Yi" service plan integrates health services with insurance responsibilities, reflecting the policy's push for the fusion of health insurance and health management [6][7]. Market Performance Expectations - As the third-quarter earnings reports approach, the insurance sector is expected to show positive performance, with many companies likely to exceed profit expectations due to favorable market conditions and investment trends [10][11]. - Analysts predict that Ping An will demonstrate strong growth in new business value (NBV) and first-year premium (FYP) in its upcoming report, driven by its "insurance + service" strategy and improved agent productivity [12][13][14]. - The launch of Ping An's high-quality health and wellness community in Shanghai signifies a strategic expansion that is expected to convert into substantial policy revenue growth [15][19]. Long-term Strategic Positioning - The policy shift towards high-quality competition emphasizes the need for insurance companies to move away from price wars and focus on risk management, service quality, and ecosystem capabilities [18][19]. - Ping An's competitive advantage is supported by a combination of policy responsiveness, fundamental improvements, and a robust ecosystem that integrates finance, health, and elderly care [19][20].

Core Viewpoint - China Ping An's flagship health and wellness community, "Yinian City, Jing'an No. 8," has been launched in Shanghai, marking a significant step in the company's integrated financial and healthcare services aimed at addressing the aging population in China [1] Group 1: Company Strategy - The launch of "Yinian City, Jing'an No. 8" is a key move in China Ping An's strategy to create a comprehensive ecosystem combining finance and healthcare services, enhancing payment certainty and service delivery [1] - Ping An Life's Chairman, Yang Zheng, emphasized the integration of local cultural heritage with modern health and wellness technology, aiming to provide seniors with a dignified and fulfilling life in a familiar environment [1] Group 2: Project Development - "Ping An Zhen Yi Nian," the high-quality health and wellness brand under China Ping An, has completed a strategic layout of six projects across five major cities in China over the past four years [1] - The company plans to accelerate its project rollout nationwide, targeting more core cities, with upcoming projects in Shenzhen, Guangzhou, and Hangzhou [1]

Core Viewpoint - China Ping An's high-quality elderly care brand, "Ping An Zhen Yi Nian," has launched its flagship urban elderly care community, "Yi Nian Cheng · Jing An 8," in Shanghai, marking a significant step in the company's dual-driven strategy of "comprehensive finance + medical elderly care" and establishing a new paradigm for elderly care that integrates urban living with professional care [1][2]. Group 1 - The launch of "Yi Nian Cheng · Jing An 8" represents a forward-looking layout by Ping An, addressing the aging population in mega-cities like Shanghai, which has the highest aging rate in China [1]. - The community aims to break the traditional separation between elderly care and urban life, allowing seniors to live in familiar environments while enjoying professional care services [1][2]. - Ping An's co-CEO, Guo Xiaotao, emphasized that this project is a key component of the company's ecological loop in "comprehensive finance + medical elderly care," addressing both payment and service certainty [1]. Group 2 - Yang Zheng highlighted that the project combines Shanghai's cultural heritage with modern elderly care technology, providing seniors with dignity, autonomy, and a fulfilling life [2]. - The "Yi Nian Cheng · Jing An 8" project aims to create a sense of belonging, safety, and value for seniors through integrated medical care and customized services based on a seven-dimensional health concept [2]. - Ping An Zhen Yi Nian has completed a strategic layout across five major cities in China over four years, with plans to accelerate project deployment in more core cities like Shenzhen and Guangzhou [3]. Group 3 - The community will also feature a "Yi Nian Club" and continue the "Yi Nian Master Class" project, collaborating with renowned professionals to provide diverse experiences for clients [2]. - The launch of "Yi Nian Cheng · Jing An 8" is seen as a milestone in Ping An's elderly care strategy, signaling new possibilities for elderly living in the longevity era [3]. - The initiative aims to redefine the elderly care industry in China, allowing seniors to regain a sense of belonging and achieve a fulfilling life [3].

Core Insights - Ping An's flagship elderly care community, "Yinian City·Jing'an No. 8," has officially launched in Shanghai, representing a key step in the company's "comprehensive finance + medical elderly care" ecosystem [1] - The initiative addresses the certainty of payment and services while supporting national strategies to tackle aging and embodying the company's commitment to "finance for the people" [1] - The project aims to integrate local cultural heritage with modern elderly care technology, allowing seniors to live with dignity and autonomy in a familiar environment [1] Group 1 - Ping An has completed a strategic layout of six projects across five major cities in China over the past four years [1] - The "Yinian City·Jing'an No. 8" community offers integrated medical care and customized services based on a seven-dimensional health concept [1] - The community is designed to reflect Ping An's deep understanding of high-quality elderly living and outlines an ideal lifestyle blueprint for future seniors in China [1] Group 2 - The launch of the community will be accompanied by the establishment of the "Yinian Club" and the continuation of the "Yinian Master Class" project [2] - As of October this year, Ping An has collaborated with notable figures and organizations to provide diverse professional experiences for clients [2] - Future plans include accelerating the rollout of projects in more core cities, with upcoming launches in Shenzhen, Guangzhou, and Hangzhou [2]

Core Insights - The article highlights the transformation of China's elderly care industry, emphasizing the integration of senior living into urban environments, as exemplified by Ping An's Yinian City project in Shanghai's Jing'an District [1][3][4] Group 1: Industry Trends - Global aging is a pressing issue, with the UN projecting that by 2025, the population aged 65 and older will exceed 850 million, representing about 10.7% of the global population [3] - China faces unique challenges with its rapidly aging population, including a "premature aging" phenomenon alongside declining birth rates and increasing numbers of empty nesters [3][4] - The need for a tailored approach to elderly care in China is emphasized, moving away from merely replicating international models to developing solutions that meet local demands [3][4] Group 2: Ping An's Approach - Ping An's Yinian City project is strategically located in urban centers, breaking away from the traditional suburban retirement community model, which often isolates seniors [4][6] - The project aims to meet higher-level needs of seniors, such as social interaction and access to quality urban resources, rather than just basic living requirements [6][7] - The integration of cultural, medical, and recreational resources within the community allows seniors to maintain an active lifestyle and social connections [7][9] Group 3: Technological Integration - Technology plays a crucial role in enhancing elderly care services, addressing issues like insufficient caregiving staff and delayed health monitoring [10][12] - Ping An's approach incorporates IoT, AI, and big data to improve service efficiency and quality, ensuring a comprehensive care system [10][12] - The community features a smart interactive system that allows seniors to manage their daily activities, medication, and health monitoring seamlessly [13][14] Group 4: Healthcare Collaboration - Ping An has established partnerships with over 90 top-tier hospitals in Shanghai, creating a "hospital-community" alliance to ensure comprehensive healthcare access for residents [14][16] - The community offers a range of integrated medical services, including health management, chronic disease management, and emergency response, tailored to the needs of seniors [16][19] - The focus is on preventive care and holistic health management, aiming to reduce the incidence of diseases through lifestyle and dietary interventions [16][19] Group 5: Market Potential and Future Directions - With over 300 million people aged 60 and above in China, there is significant potential in the silver economy, which can foster the development of world-class elderly care enterprises [21] - Ping An aims to elevate industry standards and promote collaborative growth within the elderly care sector, aligning with national goals for the silver economy [21][20] - The company is committed to creating a "comprehensive financial + medical elderly care" strategy, leveraging its resources to provide a full-cycle service for seniors [20][19]