Core Viewpoint - The article discusses the phenomenon of "Becoming Chinese," a cultural trend where non-Chinese individuals in Western countries adopt aspects of Chinese culture, reflecting a shift in consumer sentiment and soft power dynamics [3][5][7]. Group 1: Cultural Adoption - The trend began around mid-2025, with individuals posting videos on platforms like TikTok and Instagram, claiming they are "becoming Chinese" by engaging in activities such as drinking hot water and practicing Tai Chi [3][4]. - This cultural shift has expanded from health practices to lifestyle and fashion, with Chinese brands promoting "Chinese style" to Western consumers [4][5]. Group 2: Social Media Influence - The closure of TikTok in the U.S. led some users to migrate to the Chinese app Xiaohongshu, which saw a significant increase in downloads, indicating a growing interest in Chinese content [6]. - The popularity of YouTube star IShowSpeed's trip to China, which garnered attention from millions, further fueled this cultural curiosity [6]. Group 3: Soft Power Dynamics - The rise of this "Chinese-ness" coincides with the economic decoupling between the U.S. and China, where China is increasingly viewed as a leader in certain sectors, contrasting with the U.S.'s perceived decline [7]. - The article notes the paradox of holding both anti-China and pro-China sentiments in the U.S., suggesting a complex relationship with Chinese culture and identity [7][8].