Core Viewpoint - The article discusses the phenomenon of "Becoming Chinese," a cultural trend where non-Chinese individuals in Western countries adopt aspects of Chinese culture, reflecting a shift in consumer sentiment and soft power dynamics [3][5][7]. Group 1: Cultural Adoption - The trend began around mid-2025, with individuals posting videos on platforms like TikTok and Instagram, claiming they are "becoming Chinese" by engaging in activities such as drinking hot water and practicing Tai Chi [3][4]. - This cultural shift has expanded from health practices to lifestyle and fashion, with Chinese brands promoting "Chinese style" to Western consumers [4][5]. Group 2: Social Media Influence - The closure of TikTok in the U.S. led some users to migrate to the Chinese app Xiaohongshu, which saw a significant increase in downloads, indicating a growing interest in Chinese content [6]. - The popularity of YouTube star IShowSpeed's trip to China, which garnered attention from millions, further fueled this cultural curiosity [6]. Group 3: Soft Power Dynamics - The rise of this "Chinese-ness" coincides with the economic decoupling between the U.S. and China, where China is increasingly viewed as a leader in certain sectors, contrasting with the U.S.'s perceived decline [7]. - The article notes the paradox of holding both anti-China and pro-China sentiments in the U.S., suggesting a complex relationship with Chinese culture and identity [7][8].

Taiwan says it is banning the Chinese app Xiaohongshu, also known as RedNote, due to fraud concerns, highlighting the democracy’s worries related to social media apps from across the strait https://t.co/OoEarx6p0c ...

The US' threat of a TikTok ban prompted millions of users to jump ship to Xiaohongshu, where they discovered Chinese cosmetics.The exposure has been a boon for the multibillion-dollar Chinese beauty industry and brands like Judydoll and Florasis https://t.co/oPzx9v589U https://t.co/41JYRFnRh7 ...