‘Aura’ named Word of the Year after generating 31.9B impressions and showcasing how social moments reshape culture and languageCHICAGO, Dec. 03, 2025 (GLOBE NEWSWIRE) -- Sprout Social (Nasdaq: SPT), an industry-leading provider of social media management and analytics software, today released its first-ever Social Media Dictionary, a comprehensive analysis of the words, phrases and viral movements that shaped global culture in 2025. Drawing on a year of cross-platform conversations, Sprout’s analysis shows ...