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「京东拼拼」在北京悄然开店!价格较劲多多买菜
Bei Jing Shang Bao· 2025-08-18 00:33
Core Insights - JD Pinpin is expanding its presence in the community group buying market, recently opening several stores in Fangshan, Beijing, and competing with platforms like Duoduo Maicai on pricing [3][7] - The company aims to control gross margins around 20% while managing logistics costs, which average around 10% [3][12] - JD Pinpin is leveraging supply chain resources from discount supermarket operations to enhance efficiency and reduce costs [9][12] Pricing Strategy - JD Pinpin offers competitive pricing on standard products, with prices approximately 2 yuan lower than Duoduo Maicai for items like 1KG Hai Tian soy sauce and 1.8KG Vinda toilet paper [2][7] Store Operations - The stores in Fangshan feature shared spaces with logistics partners, allowing for efficient order fulfillment, with products typically delivered the next morning after ordering [5][7] - The company requires store partners to have a minimum space of 10 square meters for product display and to be located near residential areas with at least 600 households [5][11] Product Offering - JD Pinpin's product range includes fresh produce, meat, dairy, and daily necessities, with a focus on essential goods [7][12] - The platform has introduced its own brands, such as JD Seven Fresh and JD Fresh Workshop, to diversify its offerings [7][12] Market Strategy - The company is actively recruiting group leaders across various regions, including Anhui, Jiangsu, Beijing, and Hebei, to expand its market reach [8][12] - JD Pinpin's strategy includes enhancing user engagement and retention through community management and tailored product offerings based on consumer preferences [14]
社区团购系统开发商城应用技术探讨
Sou Hu Cai Jing· 2025-05-06 08:06
这是(aizhege88)整理的信息,希望能帮助到大家 ###社区团购系统开发商城应用技术探讨 随着互联网技术的快速发展,社区团购作为一种新兴的商业模式逐渐受到关注。它通过社交网络和社区资源,将消费者与生产者直接连接,降低了中间环节 的成本,提升了购物的便利性。本文将从多个角度探讨社区团购系统的开发与应用技术,帮助读者更好地理解这一新兴模式。 ####一、社区团购的基本概念 1.定义:社区团购是指在特定社区内,由团长组织居民共同购买商品,通过集中采购实现价格优势和服务提升的一种模式。团长通常是社区内的居民,负责 信息传递和订单管理。 2.特点:这种模式通常依赖于微信群、QQ群等社交平台,便于信息传递和订单收集。同时,社区团购通常以生鲜食品、日用品等快消品为主,具有高频率 和低单价的特点。 ####二、社区团购系统的架构 1.前端用户界面:用户界面是用户与系统交互的窗口。一个友好的界面可以提升用户体验,通常包括商品展示、购物车、订单管理等模块。设计时需要考虑 到移动端和PC端的兼容性,以满足不同用户的需求。 2.后端管理系统:后端管理系统主要用于管理商品、订单、用户信息等。管理员可以通过后台对商品进行上架、下架 ...