3Q 2025 Investor Presentation © 2025 Amplitude, Inc. All Rights Reserved. Disclaimer This presentation and the accompanying oral presentation have been prepared by Amplitude, Inc. (the "Company"). Certain statements in this presentation and the accompanying oral commentary are forward-looking statements. These statements relate to the Company's financial outlook for the fourth quarter of 2025 and full year 2025, the expected performance of the Company's products, the Company's expected quarterly and long-te ...

Amplitude (AMPL) Conference Summary Company Overview - **Company**: Amplitude - **Industry**: Digital Analytics - **CFO**: Andrew Casey - **IPO**: 2021 Key Points and Arguments Company Evolution and Product Development - Amplitude started by providing digital analytics for startups and SMBs, focusing on B2C engagements like DoorDash and PayPal [3][4] - The company has expanded its product offerings beyond product analytics to include experimentation, session replay, web analytics, and marketing analytics [4][5] - Recent acquisitions include Command AI for guides and surveys, and Craftful for voice of the customer, enhancing the platform's capabilities [5] Growth Strategy - Amplitude is shifting its focus towards enterprise clients, moving from a transactional sales model to a value-oriented approach [6][7] - The company has seen acceleration in top-line growth due to improved execution and a focus on cross-selling its platform [8][9][55] - The integration of AI into its offerings is expected to further enhance customer engagement and operational efficiency [31][32] Market Position and Competition - Amplitude is increasingly competing with Adobe and Google Analytics, with improving win rates against these competitors [27][28] - The company is positioning itself as a comprehensive solution for marketing and product analytics, appealing to CMOs and Chief Data Analysts [24][25] AI Integration and Future Outlook - The introduction of agents to assist with digital engagement is expected to lower barriers for enterprises lacking resources for data science [31][36] - The agents will facilitate real-time experimentation and personalization, enhancing customer experiences [35][36] Financial Performance and Margins - Amplitude's pricing model is based on the number of events ingested into the platform, which is expected to increase as more channels are utilized [45][46] - The company aims to improve gross and operating margins by optimizing cloud hosting costs and increasing the adoption of multiple products by customers [60][62] - Sales and marketing expenses are targeted to decrease from 43% to the low 30s, while G&A is aimed to drop below 10% [64][65] Additional Important Insights - The company is building a services business to create a partner ecosystem, which may initially act as a headwind but is expected to generate billable utilization over time [63] - Amplitude's focus on a growth with leverage framework aims to grow revenues while controlling expense growth [64] This summary encapsulates the key insights from the Amplitude conference, highlighting the company's strategic direction, market positioning, and financial outlook.

Financial Data and Key Metrics Changes - The second quarter revenue was $83.3 million, up 14% year over year, exceeding guidance [4][40] - Annual recurring revenue (ARR) reached $335 million, up 16% year over year, with the highest net new ARR addition in eleven quarters [4][40] - Non-GAAP operating loss was $1.5 million, with a gross margin of 75%, down one point from the previous year [5][41] - Free cash flow margin increased to 22%, generating $8.9 million in free cash flow for the first half of 2025, compared to $5.7 million in the same period last year [34][44] Business Line Data and Key Metrics Changes - Customers with more than $100,000 in ARR grew to 634, a 16% increase year over year [5][41] - 67% of ARR now comes from multiproduct customers, up from 64% last quarter [5][36] - The growth of data being ingested into the platform increased by 20% year over year [36] Market Data and Key Metrics Changes - The company was recognized as a leader in the 2025 Forrester Wave for digital analytics solutions, receiving the highest current offering score [26] - Amplitude ranked number one in eight categories in the G2 Summer 2025 report, including product analytics for the twentieth consecutive quarter [28] Company Strategy and Development Direction - The company is focusing on becoming AI native and expanding its platform through acquisitions, such as Command AI, Craftful, and Inari [8][10][11] - The strategy emphasizes consolidating analytics, experimentation, and activation within a single ecosystem to drive greater personalization [30] - The company aims to build a more durable business by increasing visibility into future revenue streams and focusing on operational excellence [36][38] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the strategy to accelerate growth, particularly through enterprise customer focus and platform expansion [34][46] - The company expects revenue for Q3 2025 to be between $85 million and $87 million, representing an annual growth rate of 14% at the midpoint [46] - Long-term aspirations for net revenue retention (NRR) are above 115%, driven by continued progress in selling the platform [96] Other Important Information - The company is actively working to improve sales efficiency and has shifted to a value-oriented sales model [60][68] - Management highlighted the importance of educating existing customers about the full suite of capabilities available on the platform [90][92] Q&A Session Summary Question: How do recent acquisitions help accelerate Amplitude's efforts in AI? - Management indicated that while the AI agents are in closed beta, they provide significant leverage for customers to derive value from Amplitude [55] Question: What is the outlook for sales efficiency? - Management noted improvements in sales efficiency through better territory assignments and a shift to a value-oriented sales model [60][68] Question: How much of the NRR improvement is due to churn dynamics versus upselling? - Management stated that both factors contribute, with strong platform sales driving NRR improvements [64][66] Question: What is the progress on sales enablement since the new leadership? - Management emphasized a change in mentality towards enterprise sales and refining funnel dynamics to improve sales outputs [68] Question: How is the company addressing the competition for talent in AI? - Management highlighted the alignment of new talent with the company's long-term mission and the importance of integrating AI across the product [80][84]

Financial Highlights - Revenue reached $83.3 million, a 14% year-over-year increase[12, 44] - Annual Recurring Revenue (ARR) grew to $335 million, up 16% year-over-year[12, 44] - The company's Net Retention Rate was 104%, compared to 96% in Q2 2024[12, 44] - Free Cash Flow was $18.2 million, compared to $6.8 million in Q2 2024[12, 44] - Non-GAAP Operating Loss was reduced to $(1.5) million, compared to $(3.7) million in Q2 2024[12, 44] - Cash and investments totaled $288 million[12, 44] Customer Base - The company has 634 customers with ARR greater than or equal to $100,000, a 16% year-over-year increase[13, 44] - Enterprise customers contribute 65% of the company's ARR[13] - 34% of customers are using more than one product[13] Guidance - The company projects Q3 2025 revenue to be between $85 million and $87 million, representing a 13% to 16% year-over-year growth[61] - The company projects full year 2025 revenue to be between $335.2 million and $338.2 million, representing a 12% to 13% year-over-year growth[61]

Financial Data and Key Metrics Changes - The first quarter revenue was $80 million, up 10% year over year and 2% quarter over quarter [5][32] - Annual recurring revenue (ARR) increased to $320 million, up 12% year over year and $8 million sequentially [5][32] - Non-GAAP operating loss was $2.1 million, approximately $2.4 million better than the midpoint of guidance [6][35] - Dollar-based net retention (NRR) reached 101% in Q1, up five points from its lowest level in Q2 of the previous year [9][33] - Gross margin was 77%, consistent with the previous quarter [34] Business Line Data and Key Metrics Changes - Customers with more than $100,000 in ARR grew to 617, an increase of 18% year over year [6][33] - Multiproduct customers now make up 30% of the installed base and 64% of total ARR [7][9] - The company is focusing on enterprise customers, with almost two-thirds of ARR coming from this segment [8][19] Market Data and Key Metrics Changes - The company is seeing strong enterprise momentum, landing new customers like Hertz and The Economist Group [8][19] - Total remaining performance obligations (RPO) accelerated to 30% growth year over year, while long-term RPO accelerated to 72% growth year over year [26] Company Strategy and Development Direction - The company is positioning itself as a complete end-to-end digital analytics platform for enterprises, aiming to replace point solutions [24] - A new strategic enterprise accounts team has been created to focus on the top 30 customers and prospects [9][19] - The company is emphasizing product innovation, with recent launches including Guides and Surveys, which have seen strong adoption [10][11] Management's Comments on Operating Environment and Future Outlook - Management acknowledges the macroeconomic challenges but remains focused on helping customers derive value from the platform [10][37] - The company expects revenues for Q2 2025 to be between $80.3 million and $82.3 million, representing an annual growth rate of 11% at the midpoint [38] - For the full year 2025, revenue expectations have been raised to between $329 million and $333 million, reflecting a 10.5% annual growth rate at the midpoint [39] Other Important Information - The board of directors has approved a $50 million share repurchase program to manage future dilution and take advantage of stock price dislocations [39] - The company is focused on operational excellence and building a durable enterprise SaaS business [37][39] Q&A Session Summary Question: Insights on net new ARR metric - Management noted that the increase in net new ARR was driven by improved retention and successful enterprise wins, with a focus on platform capabilities [42][43] Question: Improving market awareness of new products - Management acknowledged the need to educate existing customers about new offerings, emphasizing the transition from an analytics-focused company to a comprehensive platform [46][48] Question: Comparison of new marketing products to previous CDP-related products - Management highlighted that the current marketing analytics capabilities are more robust, allowing for a full switch from competitors like Google Analytics [52][56] Question: Operating leverage in the second half of the year - Management indicated that improvements in gross margins, sales productivity, and operational efficiencies would drive operating leverage [58][60] Question: Budget scrutiny from customers - Management noted that CFOs are increasingly focused on ROI from investments in Amplitude, which is driving the need for greater efficiency and value [96][97]

Financial Data and Key Metrics Changes - Fourth quarter revenue was $78 million, up 9% year-over-year [11][50] - Annual recurring revenue (ARR) increased to $312 million, up $13 million from the previous quarter [11][50] - Non-GAAP operating income was $0.2 million, with free cash flow for the year at almost $12 million [11][54] - Gross margin for Q4 was 77%, consistent with Q4 2023 [52][120] - Net income per share was $0.02 based on 135.7 million diluted shares, compared to $0.04 with 129.2 million diluted shares a year ago [54][122] Business Line Data and Key Metrics Changes - Customers with more than $100,000 in ARR grew to 591, an increase of 16% year-over-year [11][51] - In-period net revenue retention (NRR) was 100%, a 2-point increase sequentially, while trailing 12-month NRR was 97% [51][119] - 67% of new land ARR in targeted accounts came from multi-product deals, indicating a strong cross-sell opportunity [30][97] Market Data and Key Metrics Changes - The macro environment remains challenging, particularly for new logos, but churn rates are stabilizing [40][109] - The company is focused on larger enterprises, defined as those with over 1,000 employees or generating over $100 million in revenue [44][113] Company Strategy and Development Direction - The company aims to build an extensible platform that allows customers to create mission-critical workflows [44][112] - 2025 is positioned as the year of the Amplitude platform, emphasizing integrated solutions over standalone products [12][78] - A new strategic enterprise accounts team has been created to focus on top customers and prospects, enhancing relationships and driving higher gross bookings [27][95] Management's Comments on Operating Environment and Future Outlook - Management expects continued pressure in the lower end of the market but is optimistic about improving churn rates [40][109] - The company plans to reinvest in its platform opportunity and is confident in its ability to build a durable growth model [56][126] - For Q1 2025, revenue is expected to be between $78.5 million and $80.5 million, representing an annual growth rate of 10% at the midpoint [57][125] Other Important Information - The company launched new products, including Guides and Surveys, just four months after acquiring Command AI, indicating a strong pace of innovation [20][87] - The company is seeing strong demand for its new products, with record-breaking sign-ups on launch day [92][91] Q&A Session Summary Question: What drove the increase in net new ARR? - The increase in net new ARR is attributed to a focus on enterprise coverage and the maturation of sales cycles, with a component of ARR from Command AI contributing approximately $2 million [61][63][62] Question: What is the potential for cross-sell with Command AI? - The early feedback on the Guides and Surveys product indicates a compelling upsell opportunity, with expectations of a 20% to 50% uplift on analytics contracts [64][66][68]