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BC.GAME goes double-track: partnering with Abu Dhabi T10 and Deccan Gladiators to deliver a digital-first cricket spectacle
Prnewswire· 2025-12-25 03:03
Group 1 - BC.GAME adopted a "double-track" approach to sports sponsorship at the 2025 Abu Dhabi T10 League, partnering with both the league and the Deccan Gladiators team [1][4] - The league partnership included digital advertising, broadcast presence, and in-stadium visibility, aimed at engaging younger audiences through esports-inspired activations [2][3] - The team partnership with Deccan Gladiators featured a new playing kit with BC.GAME branding, enhancing fan engagement through behind-the-scenes content and community building [4][5] Group 2 - The 2025 T10 season emphasized the importance of real-time content and interactive engagement, appealing to digital-native audiences [6] - The season was highlighted as the biggest in terms of global impact, showcasing the evolution of modern sports entertainment through technology and content [6]
SEGG Media Celebrates Landmark Success as Official Live Streaming Partner of Super League Kerala
Globenewswire· 2025-12-23 19:01
Core Insights - SEGG Media Corporation has successfully partnered with Super League Kerala, achieving over 150 million views during the second season of the league, validating its streaming capabilities and product vision [1][4][5] Group 1: Partnership Success - The partnership with Super League Kerala has been described as a pivotal milestone for SEGG Media, showcasing the demand for high-quality digital sports content [4] - The live-streaming of 33 matches over a 77-day period exceeded viewership expectations, laying the groundwork for future expansions [1][4] Group 2: Future Plans - SEGG Media is preparing for a significant scale-up phase in 2026, focusing on commercializing live sports streaming, sponsorship, advertising models, and audience monetization [3] - The company plans to expand its presence in India and the MENA region, covering three additional sports genres to enhance its digital sports entertainment offerings [3] Group 3: Technology and Platform Development - The successful launch of Sports.com, which includes next-generation streaming capabilities, was highlighted during the live-streaming of the SLK Season 2 opener [2] - The platform aims to provide a modern streaming ecosystem for sports organizations and a high-quality viewing experience for fans [6]
DraftKings Launches Spanish-Language Experience for its Online Sportsbook and Casino
Globenewswire· 2025-11-25 13:00
Core Insights - DraftKings has launched a Spanish-language experience within its Sportsbook & Casino app, reflecting the company's commitment to customer-centric services and expanding its market reach [1][2]. Group 1: Product Development - The new Spanish-language functionality aims to enhance the user experience for Spanish-speaking players, who represent a growing segment of DraftKings' customer base [2]. - This feature will be rolled out initially to select existing customers in the U.S. and Ontario, with plans for broader availability in the coming weeks [2][3]. - The Spanish-language experience will encompass the entire customer journey, including account onboarding, navigation, betting content, gameplay, promotions, customer support, and responsible gaming resources [3]. Group 2: Company Overview - DraftKings Inc. is a digital sports entertainment and gaming company founded in 2012, headquartered in Boston, offering products in daily fantasy, regulated gaming, and digital media [4]. - The company operates sports betting in 28 states, Washington, D.C., Ontario, Canada, and Puerto Rico, and provides iGaming services in five states and Ontario [4]. - DraftKings is an official partner of major sports leagues, including the NFL, NHL, PGA TOUR, WNBA, UFC, NBA, and MLB, and also owns the leading digital lottery courier app, Jackpocket [4].