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Beijing Steps In To Stop Brutal Online Discount Wars
Yahoo Finance· 2026-01-09 02:31
China rolled out sweeping new rules on Wednesday to rein in aggressive competition in e-commerce, banning major platforms such as Alibaba Group Holding Ltd. (NYSE:BABA) from forcing online merchants into promotions or deep discounts. The regulations, which take effect in February, follow repeated warnings from Beijing to Alibaba, JD.com Inc. (NASDAQ:JD), and Meituan (OTC:MPNGY) to stop pressuring sellers with pricing tactics that regulators say disrupt market order. Authorities also issued separate rule ...