Core Insights - ServiceTitan released its 2025 Consumer Trends in the Trades Report, highlighting evolving homeowner preferences and spending behaviors, which can help contractors enhance customer satisfaction and loyalty [1][3] Industry Trends - Homeowners are increasingly seeking a five-star experience, emphasizing the importance of brand presence, digital convenience, and flexible payment options when selecting contractors [4] - The demand for convenience, personalization, and trust is growing, with homeowners expecting tailored communication and payment methods [2][4] Consumer Behavior - Checks as a payment method have declined from 59% in 2015 to 36% in 2024, indicating a shift towards modern payment experiences [4] - 80% of homeowners start their search for services online, yet many express dissatisfaction with the availability of trustworthy reviews and financing information [6] - 41% of consumers actively seek financing options, and contractors offering financing see 12% higher close rates and 13% higher average ticket sizes [6] Demographic Insights - Women are the primary decision-makers in 65% of remodeling projects, valuing trust, branding, and clear pricing [6] - Households earning over $100K annually are more likely to invest in home improvements, presenting growth opportunities for contractors [6] - The next generation of homeowners is more diverse, with 48% of Gen Z identifying as non-white, which is projected to influence future homeownership trends [6] Payment Preferences - 94% of home service customers own a credit card, with 90% using them regularly, reflecting a shift towards online payments and SMS-based invoicing [6] - The number of limited English proficiency households has nearly doubled from 1980 to 2021, indicating a need for contractors to cater to diverse linguistic backgrounds [6]

Core Insights - The 2025 Consumer Trends in the Trades Report by ServiceTitan highlights the need for contractors to adapt to rising consumer expectations regarding convenience, payment options, and brand trust to enhance business growth and customer loyalty [1][6]. Group 1: Consumer Expectations - Homeowners are increasingly demanding a five-star experience, which includes brand presence, digital convenience, and flexible payment options [4][5]. - Communication preferences are shifting, with homeowners wanting options such as phone calls, text messages, and real-time job updates [2][5]. Group 2: Payment Trends - The use of checks for home-service payments has significantly declined from 59% in 2015 to 36% in 2024, indicating a shift towards modern payment methods [4]. - 94% of home service customers now own a credit card, and 90% use them regularly, with younger consumers favoring online payments and SMS-based invoicing [5]. Group 3: Demographic Insights - Women are the primary decision-makers in 65% of remodeling projects in the U.S., emphasizing the importance of trust, branding, and clear pricing options [5]. - Households earning over $100K annually are more likely to invest in home improvements, presenting growth opportunities for contractors [5]. - The next generation of homeowners is more diverse, with 48% of Gen Z customers identifying as non-white, which is projected to influence future homeownership trends [5]. Group 4: Digital Engagement - 80% of homeowners start their search for contractors online, yet many express dissatisfaction with the availability of trustworthy reviews and financing information [5]. - Contractors offering financing options see 12% higher close rates and 13% higher average ticket sizes, highlighting the importance of flexible payment solutions [5].