Core Viewpoint - The decision by Ping An Fund to suspend its APP operations by August 31, 2025, signals a significant shift in the public fund industry, highlighting challenges faced by mid-sized and small fund companies in maintaining direct sales APPs due to high operational costs and low returns [1][5][6] Group 1: Industry Trends - Several public fund companies, including Guoshou Anbao Fund and Morgan Stanley Fund, have also shut down their APPs this year, indicating a broader trend in the industry [1][3] - The operational costs for maintaining a fund APP are substantial, with estimates exceeding 2 million yuan annually, making it difficult for many companies to justify the investment [5][6] - The trend of shutting down APPs has expanded from small public funds to mid-sized funds with over 100 billion yuan in assets under management [4][5] Group 2: User Engagement and Competition - Leading fund companies like E Fund and Huaxia have higher user engagement on their APPs compared to third-party platforms, but still lag behind in terms of active user numbers [2] - Despite some companies exiting the APP market, others are investing in enhancing their APP services, indicating a split strategy within the industry [2][7] - Recent upgrades to APPs by major firms have resulted in increased user activity, with some reporting significant month-on-month growth in active users [7] Group 3: Future Outlook - The industry is gradually shifting towards a customer-centric approach, with a focus on enhancing investor experience and reducing fees [8][9] - The development of a buyer advisory model is still in its early stages but is expected to grow, leveraging the strong research capabilities of fund companies [11] - Regulatory support for the fund advisory business is being strengthened, with new guidelines aimed at promoting standardized and automated services for institutional investors [10][11]

Group 1 - The report indicates an increase in active equity positions, with a preference for dividend strategies and cyclical theme funds [4][10][27] - As of the end of June 2025, there are 446 fund advisory combinations on the Tian Tian Fund APP, an increase of 5 from the previous month, with a notable dominance of equity-debt central combinations [10][11] - The performance of the equity-debt central combinations shows that the aggressive type outperformed similar FOF products over the past year, while balanced and conservative types underperformed [16][19] Group 2 - The report highlights that the active equity funds favored by advisory combinations include cyclical themes, dividend strategies, growth styles, value themes, and technology themes [41][46] - The QDII funds that received significant allocations include the Huaxia Hang Seng Technology ETF and the Southern Nasdaq 100 A [47][52] - The report notes that the most favored passive equity funds include those focused on low volatility dividend strategies and Hong Kong banking sectors [53][54] Group 3 - The report tracks the changes in fund positions, indicating that conservative combinations reduced mixed funds while increasing index funds, and aggressive combinations reduced passive equity funds while increasing active equity funds [34][40] - The report also details the top ten active equity funds favored by advisory combinations, with a focus on value style and cyclical themes [43][46] - The report provides insights into the performance of thematic and regional advisory combinations, noting that the medical and renewable energy sectors outperformed their benchmarks [25][27][31]

Group 1 - The core viewpoint of the article emphasizes the collaboration between Zhongou Wealth and Shanxi Securities to launch multiple investment advisory strategies aimed at providing a comprehensive solution for investors seeking stable financial management amidst recent market volatility [1][2][4]. Group 2 - Zhongou Wealth and Shanxi Securities have introduced several investment advisory strategies, including "Zhongou Step by Step to Profit," "Zhongou Multi-Dimensional Stable Income+," and "Happy Small Goals," to meet the diverse investment needs of clients [2][3]. - "Zhongou Step by Step to Profit" is a low-volatility fixed income enhancement strategy that aims to generate higher returns than pure bond funds while maintaining controlled risk, suitable for investors looking for stable asset growth [2]. - "Zhongou Multi-Dimensional Stable Income+" offers a one-stop solution for asset diversification, incorporating seven categories of low-correlation assets, and aims to enhance risk resistance through continuous monitoring of asset correlations and volatility [2]. - "Happy Small Goals" is designed for investors with timing concerns, focusing on fixed income assets to build a safety cushion while flexibly allocating equity assets to increase return potential, with an automatic profit-taking mechanism triggered at an annualized return of 3.28% [3]. Group 3 - Zhongou Wealth is one of the first institutions in China to pilot fund advisory services, having over five years of experience in this field, and aims to improve user investment experiences through product iterations and service optimizations [4]. - Shanxi Securities, established over thirty years ago, is recognized for its stable operations and comprehensive service offerings across various sectors, including wealth management and asset management [4]. - The launch of these strategies marks the beginning of a close collaboration between Zhongou Wealth and Shanxi Securities, focusing on user needs and investment challenges to explore more fund advisory solutions in the future [4].