Core Viewpoint - The article discusses the strategic shift of the game "Three Kingdoms: Strategy Edition" (referred to as "Three Wars") in response to the declining enthusiasm for GVG (Guild vs. Guild) gameplay in the SLG (Simulation Game) sector, emphasizing a return to core gameplay experiences and the introduction of significant cash incentives to reignite player engagement [2][4][15]. Group 1: Industry Context and Challenges - The SLG genre is experiencing a decline in player engagement, with reports indicating that top SLG products see player activity drop by over 50% in the later stages of their seasons [5]. - There is a growing concern among players regarding fairness in gameplay, as many feel that automated systems and external assistance diminish the essence of competition [5][7]. - The industry trend towards "reducing grind" is seen as a potential misstep, as it may overlook the importance of engaging and challenging gameplay [7][18]. Group 2: Strategic Initiatives by "Three Wars" - "Three Wars" has announced a plan to distribute 100 million yuan in cash rewards over the next year, with the highest single-server reward reaching one million yuan, aiming to enhance GVG experiences [2][15]. - The introduction of a new game script, "Chang'an Chaos," features a 100,000-grid three-dimensional city battlefield, which aims to innovate gameplay strategies and improve player engagement [9][11]. - The game is also implementing measures to combat large-scale control by external studios and improve transparency in player interactions through new features [13][15]. Group 3: Future Directions and Market Positioning - The company believes that the future of SLG lies in providing engaging and enjoyable gameplay rather than merely simplifying the experience [17][18]. - There is a recognition that the market is becoming more segmented, necessitating a focus on delivering unique experiences tailored to specific user groups [17][18]. - Despite a general decline in SLG account trading, "Three Wars" has seen a growth in its account transactions, indicating a strong market position and player loyalty [18].

Core Viewpoint - The article discusses the strategic shift of the game "Three Kingdoms: Strategy Edition" (referred to as "Three Wars") in response to the declining enthusiasm for GVG (Guild vs. Guild) gameplay in the SLG (Simulation Game) sector, emphasizing a return to core gameplay experiences and the introduction of a significant cash incentive to reignite player engagement [2][4][17]. Group 1: Industry Context - The SLG genre is experiencing a trend towards "reducing grind and burden," which has led to a decline in GVG excitement among players [2][4]. - A report indicates that top SLG products see player activity drop by over 50% in the later stages of a season, highlighting a common issue within the genre [6]. - Players express concerns about the fairness of gameplay, with many relying on external services to progress, which detracts from the core gaming experience [9][7]. Group 2: Strategic Initiatives - "Three Wars" has committed to distributing 100 million yuan in cash rewards over the next year to enhance competitive gameplay and player engagement [2][17]. - The introduction of a new game script, "Chang'an Chaos," aims to fundamentally change battlefield rules and enhance strategic depth, moving away from traditional gameplay mechanics [11][13]. - The game developers are addressing issues of large-scale control by external studios and imbalances in diplomacy through new features that promote transparency and fairness [15][17]. Group 3: Future Directions - The company believes that the primary player demand is for engaging gameplay rather than ease, indicating a focus on creating a rewarding gaming experience [19][20]. - The market is becoming more segmented, necessitating that each product excels in specific verticals to remain competitive [19]. - The article suggests that the ongoing changes and cash incentives could redefine the value proposition of the SLG genre, moving away from superficial solutions towards deeper engagement [20].