Core Insights - iStock emphasizes the importance of incorporating visual content in SEO strategies for small and medium-sized businesses (SMBs) to remain competitive in an AI-driven market [1][2] SEO Trends and Insights - SEO remains a top skill that SMBs globally wish to learn, with 60% of respondents creating and sourcing their own content, often utilizing generative AI for visual concept development [2][3] - Traditional SEO practices are still crucial, including using descriptive file names, primary keywords, alt text, and appropriate image formats to enhance online presence [5] Video Content Utilization - Video content is underutilized by SMBs, with only 11% incorporating it into their strategies, despite 74% of people globally turning to video for learning and inspiration [5] AI Integration in SEO - AI tools can enhance SEO workflows, including copywriting, keyword research, and image generation, with a recommendation for A/B testing AI-generated content to measure engagement [5] - A significant 86% of consumers believe AI-generated content should be clearly labeled, indicating the importance of transparency in content creation [5] Generative Engine Optimization (GEO) - SMBs are encouraged to align SEO with GEO to leverage AI-powered generative search engines, analyzing traffic data to understand the impact on brand visibility [5]