Core Insights - The initiative "Repicturing Rural" aims to provide media outlets, brands, and ad agencies with tools to authentically represent rural communities through visuals [1][2][4] - Land O'Lakes Inc. collaborates with Getty Images to launch this playbook, which includes content and perspectives for telling elevated stories about rural America [2][4] - The playbook is part of Land O'Lakes' Modern Rural Collective (MRC) efforts to inspire a new narrative for urban and rural communities [4][11] Market Demand and Representation - Getty Images' VisualGPS data indicates a 22% increase in customer searches for rural visuals in 2024 and an 8% increase to date in 2025 [5] - Despite the rising demand, 66% of Americans in rural areas feel that advertisers do not understand their communities [5][6] Visual Content and Themes - The playbook and accompanying visual library aim to address themes often oversimplified in media, such as rural demographics, workplaces, healthcare, education, and family life [6][10] - The initiative encourages the abandonment of outdated stereotypes to capture the vibrancy and complexity of rural life [6][11] Organizational Background - Land O'Lakes, Inc. reported annual sales of $16.2 billion in 2024 and is one of the largest farmer-owned cooperatives in the U.S. [10] - The Modern Rural Collective (MRC) is a network focused on creating a shared narrative that reflects the values and potential of rural communities [11]

Core Insights - iStock emphasizes the importance of incorporating visual content in SEO strategies for small and medium-sized businesses (SMBs) to remain competitive in an AI-driven market [1][2] SEO Trends and Insights - SEO remains a top skill that SMBs globally wish to learn, with 60% of respondents creating and sourcing their own content, often utilizing generative AI for visual concept development [2][3] - Traditional SEO practices are still crucial, including using descriptive file names, primary keywords, alt text, and appropriate image formats to enhance online presence [5] Video Content Utilization - Video content is underutilized by SMBs, with only 11% incorporating it into their strategies, despite 74% of people globally turning to video for learning and inspiration [5] AI Integration in SEO - AI tools can enhance SEO workflows, including copywriting, keyword research, and image generation, with a recommendation for A/B testing AI-generated content to measure engagement [5] - A significant 86% of consumers believe AI-generated content should be clearly labeled, indicating the importance of transparency in content creation [5] Generative Engine Optimization (GEO) - SMBs are encouraged to align SEO with GEO to leverage AI-powered generative search engines, analyzing traffic data to understand the impact on brand visibility [5]