Xiaomi Investor Day 2025 Summary Company Overview - **Company**: Xiaomi - **Event**: Investor Day held on June 3, 2025 - **Current Price**: HK$53.20 - **Price Target**: HK$60.00 by December 31, 2025 Key Highlights Financial Targets - Xiaomi targets over 40% adjusted net profit growth and over 30% revenue growth for 2025, aligning with market expectations [4][4][4] - Expected smartphone unit growth of 4-7% and average selling price (ASP) increase of 3-5% [4][4] - Gross margins (GMs) projected to remain between 12-12.5% despite component price volatility [4][4] Electric Vehicle (EV) Strategy - EV delivery target set at 350,000 units with a potential breakeven in the second half of 2025 [4][4] - YU7 pre-orders are three times higher than SU7, indicating strong market interest [4][4][18] - Management emphasizes premiumization in the EV segment to compete against aggressive pricing in China [4][4] Premiumization Strategy - Continued focus on premiumization across all product categories, including smartphones, AIoT, home appliances, and EVs [4][4] - Xiaomi aims to increase its share in the premium smartphone segment, currently holding 17% in the RMB 4,000-6,000 range [4][4] International Business Growth - Xiaomi expects to double its international business revenue in the next three years, driven by smartphone share gains and AIoT product proliferation [4][7] - Plans to expand premium product shipments internationally, targeting significant growth in markets like Africa and Europe [7][7] Research and Development (R&D) Investments - Committed to investing RMB 200 billion over five years in R&D, focusing on AI, chip design, and automotive technologies [8][8] - Over 90% of the AI budget is allocated to large language model (LLM) development, with significant investments in GPU technology [8][8] Market Position and Competition - Xiaomi holds the No. 1 smartphone market share in China at 18.8% and aims to reach the top 2 globally [4][4] - The company has seen a net inflow of 13 million new smartphone users in 2024, with a strong brand recall and premiumization strategy [4][4][28] - Xiaomi's smartphone market share in China has increased from 10.5% in 2020 to 18.8% in 2025 [28][28] IoT and Home Appliances - IoT revenue growth is expected to exceed 30% in 2025, with gross margins expanding by 2.5% year-over-year [4][11] - Xiaomi plans to expand its Mi Home stores to 30,000 in China and 10,000 overseas by 2025 [18][18] Challenges and Risks - Despite positive growth projections, the company may face short-term profit-taking due to the lack of incremental catalysts to lift street estimates [4][4] - The competitive landscape in the smartphone and EV markets remains intense, with ongoing price wars impacting margins [4][4][21] Conclusion - Overall, Xiaomi's Investor Day presented a positive outlook for the company's growth trajectory, particularly in the EV and premium segments, while emphasizing the importance of R&D and international expansion. However, potential risks related to market competition and pricing strategies could impact short-term performance [4][4][4]